The data explosion in IT systems like social networking and media sharing are well known. However, a similar data scale…
Business Articles
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If you think recently reincarnated rapper Snoop Lion and iconic author Charles Dickens go together like Ebenezer Scrooge and Christmas,…
Consumer Marketing
Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up…
Business Articles
Respect. It should come automatically for employees, because they’re your subordinates, right? After all, they wouldn’t be there if you…
Leadership
Customers often don't want to call the contact center. When they do, customers expect timely, accurate information. Repeat calls are…
Customer Experience
What is Outsourcing? Outsourcing can often be referred to as the process of externalising a particular value-adding activity to outside contractors.…
B2B Marketing
Robert Pattinson and I don't have much in common, except for being vampires. He plays the storybook vampire, Edward Cullen,…
Business Articles
When people talk about the importance of video marketing on the Internet, they aren't kidding. Video really is one of…
Online Marketing
We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit. In this…
Expert Interviews
How many friends do you have on Facebook? Did you know that users joining the week Facebook hit 50 million…
Business Articles