In order to keep one brand identity in international markets, many companies choose to stay with the same marketing campaign…
Branding
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People buy into the hype of social media marketing like a puppy ready to play fetch. The potential of wealth…
Business Articles
If you took a business class in college, there's a good chance you had to do a SWOTT analysis on…
Business Articles
This holiday season, you will undoubtedly find yourself in networking situations. Perhaps you’ll be networking at company holiday parties, chamber…
Business Articles
Social media has truly become a daily part of most people's lives, with usage patterns changing dramatically over the past…
Business Articles
Customer satisfaction surveys have traditionally focused on collecting aggregate data. In market research thinking this approach makes sense – it’s…
Customer Experience
A 2012 Nielsen report indicated that almost two-thirds of consumers prefer to shop with companies that support programs giving back…
Infographics
It’s that time of year again! 2013 is quickly approaching which means it’s time to reevaluate your social media endeavors…
Business Articles
Who is Scott Stratten? “An author, speaker and kind of a big deal on a fairly irrelevant social media site…
Expert Interviews
Small businesses frequently make common mistakes with their websites, thinking that once they have one, even if it's custom-made, they…
Business Articles