The BMA Philadelphia recently had a panel discussion focused on marketing through distribution channels. Kudos to Christian Shea…
Business Articles
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Quick, think of a good story you’ve heard in the last few months, or even years – any story (short…
Business Articles
Before I started working with Bazaarvoice, I launched my own sneaker boutique in Downtown Austin and launched a fashion showcase…
Consumer Marketing
I am a big fan of the NBC show “The Biggest Loser.” I find the weight loss journeys of the…
Online Marketing
Working for a social media agency means that I’m often inundated with infographics. Some are insightful, some show great design…
Business Articles
Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate…
Business Articles
One of the easiest yet most often overlooked marketing tactics is the call to action. I recently gave you ideas…
Content Marketing
The next few posts in the engagement series are going to be lessons we can learn from the book Team…
Leadership
“The customer is always right.” Cliché, right? But put that image in your head of a ranting shopper in the…
Consumer Marketing
Recently, I encountered some unexpected issues in my business. I try hard to prepare for different situations, but…
Leadership