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There is a rule that has floated around in the social media world for quite some time called the Rule…

Why do you lose customers? The #1 reason that customers leave you is because they think that you don’t care…

Almost 20 years ago, I first set foot in developing China and into the early boom years. As the first…

Value (through the customer’s eyes) = f (Outcome, Experience) Another way of saying the same thing is to say that…

Conspicuous consumption is a term that rings familiar with any economist, but two such experts, who happen to be the…

Chuck Norris’s toughness is so legendary, there are hundreds of Chuck Norris jokes on the internet about his strength and…

I didn’t realize it until this week, but there still seems to be some confusion about Social CRM in certain…

As we get ready for Content Marketing World in a few weeks, we asked a few of our speakers to…

In the years since email has over-shadowed direct mail to reach marketing objectives, we have helped clients deploy hundreds of…

So we're getting pretty good at this inbound marketing stuff, huh? Traffic and leads are way up compared to last…