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While 2011 may technically be known as the Year of the Rabbit (at least according to the Chinese Zodiac), the…

Most organizations maintain an opt-in email list of customers, prospects, members, or donors and use the lists as a way…

So, you want to be a digital marketer? Well, so do a lot of other people. It’s true that companies…

I met an incredible man at the start of 2011, Taylor Hinton. His vision and passion were clear, and it…

On the heels of Google's blow-out Q2 2011 earnings announcement, we wanted to find out what keywords demand the highest…

    Most B2B companies engage in some form of email marketing. It is a vital sales and marketing tool…

As online strategy becomes a key part of business strategy, optimizing your web presence (ranking high in search results for…

Findings from a recently released report show that online ads appearing "above the fold" are nearly seven times more effective…

Say you're a consumer... Oh wait... you are. So how do you make your purchases? Chances are, you use catalogues,…

Developing a marketing campaign for a business may begin with crafting a message, but using Web Analytics programs requires some…