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Email Marketing

Email is not dead. It is still increasingly important to execute efficient email marketing campaigns. Check out these email marketing tips and best practices.

Email Marketing Turns 40: Here’s How it Still Benefits Your Business

Believe it or not, 2018 marks 40 years since email was first used for marketing purposes. Rather than nearing midlife-crisis…

Alan Draper
October 24, 2018
Email Marketing

A Simple Process for Email Marketing

Email has died a thousand deaths. And each time, it comes back stronger and better than ever. Email isn’t going…

James Spillane
October 19, 2018
Email Marketing

6 Great Email Newsletter Examples with Actionable Insights

At Mailjet, we see a lot of great email newsletters. Some of them are funny, some exciting, others engaging. But…

Jay Leonard
October 19, 2018
Email Marketing

How Personalized Emails Improve Customer Success and Loyalty

Take a moment to consider your inbox—both personal and work emails. How many emails do you get in a week…

James Spillane
October 18, 2018
Email Marketing

Message Map 101: 7 Steps to Developing an Email Messaging Strategy

So, you’ve decided to run an email campaign. Whether it’s part of an awareness play, a follow-up series, a promotional…

Connor Brooke
October 18, 2018
Email Marketing

7 Sure-fire Tips to Increase Brand Awareness with Emails

82% of marketers consider email as the most effective channel to market content and improve lead nurturing and conversion rates.…

Connor Brooke
October 11, 2018
Email Marketing

Email Marketing Funnel: Matching Message to Buyer Journey

What is an email funnel? Great question. Like a marketing funnel, an email funnel is a method of attracting potential…

James Spillane
October 10, 2018
Email Marketing

The 4 Essentials of an Email Remarketing Campaign

Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days to complete…

Jay Leonard
October 10, 2018
Email Marketing

4 Reasons You Should Be Personalizing Your Emails at Open Time

As an email marketer, you always want to send highly effective messages. You want your emails to stand out, resonate…

James Spillane
October 9, 2018
Email Marketing

Content Types: Email Sequences

Two of the most important aspects of B2B marketing are lead acquisition and nurturing. I’ve talked before about the importance…

Connor Brooke
October 8, 2018
Email Marketing

5 Tips for Writing a Stellar Promotional Email

Before we dig into our interplanetary advice (no, really, anyone from anywhere can use these tips), let’s take a step…

Alan Draper
October 4, 2018
Email Marketing

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