Whether you have been managing a newsletter for your business or organization for a while, or you’re considering starting one, you might be curious about including ads in newsletters. Or, you might be thinking about placing ads in another newsletter and want to know if it’s worth the investment. There is real benefit to advertising in newsletters, creating a win-win situation for everyone involved. Here are some reasons:
For the newsletter publisher:
Financial benefit
Depending upon how many ads you run, and how much you are able to charge, you can get money for your costs in running your newsletter, and even more money that can go towards your business, or towards you making more money in your profession.
Additional credibility
Newsletter publishers might be concerned that running ads could alienate their readers. However, an interesting thing can occur – they might actually build trust with their subscribers. This happens when the ads appear professional and come from a company or organization that interests the readers. In such cases, the advertisements can enhance the newsletter’s credibility, as it shows that it is popular enough to attract advertising.
For the newsletter advertiser:
Reasonable cost
It is a proven fact that advertising can improve sales and interest in your company. However, many advertising opportunities out there, such as Google AdSense, radio or television advertising, or print display ads, can be very expensive. Newsletter advertisements can be much more in your price range, especially if you are an up-and-coming company.
A targeted audience
Not only can newsletter ads potentially cost much less than other forms of advertising, but you can finely target your audience. For example, if you sell gourmet dog food, you can advertise in a newsletter for dog lovers, and have a built-in audience. If you run the ads through a newsletter advertising company like LiveIntent, you can even target the ads even further, by only having the ads run in newsletter subscribers who fit the demographic criteria you are looking for.
The halo effect
What the halo effect means is that you may get some sales or interest from your ads because you are subscribing in a newsletter that people like. The readers may have such good feelings for the newsletter, that they want to support those who support it. It is something to consider when considering newsletter advertising.
In summary, whether you are a publisher or an advertiser, advertising in newsletters can have some terrific benefits.