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        • Earn interest on Ethereum
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Best Forex Signals
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
      • Best Meme Stocks
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      • Best NFT Stocks
      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
      • Most Undervalued Stocks
      • Company Stocks
      • Buy Adobe Stock
      • Buy Alibaba Stock
      • Buy Alphabet Stock
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      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DocuSign Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Brokers CA
        • Best Forex Brokers IN
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        • Best Forex Signals
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        • High Leverage Brokers
        • Low Spread Forex Brokers
        • Trading Robots
        • Algorithmic Trading
        • Bitcode AI Review
        • BitiCodes Review
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    Digital & Social⟩Email Marketing

    9 Types of Emails You Should Send to Your Subscribers and Customers

    author imageKane Pepi Last updated: 25 July 2022
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    If you are an email marketer, there is a good chance that you are already sending weekly or monthly newsletters to your subscribers. After all, it is the most popular format used by 83% companies. What is particularly bothersome is that far too many of the marketers stop right there and avoid sending any other email campaign. This is a huge mistake.

    It is quite obvious that your subscribers want to read something beyond a newsletter and get useful information about your products or offerings. Therefore, you should send different types of emails that break the monotony and at the same time, deliver value to the subscribers.

    You should strike the right balance between educational and promotional emails. Not doing so can tire out the subscribers and lead to unsubscribes or disengaged users. Reaching out to the subscribers with a perfect mix of different types of emails is the key to keeping them interested in your brand. Ultimately, it will enhance the open rates and click-through rates of your emails which will in turn yield higher conversions.

    According to the message you wish to convey to your subscribers, there are various kinds of emails that you can choose to send.

    1. Welcome email

    A welcome email is the first email that your subscriber receives from you. It should make them feel welcomed and set the right expectations. You must thank them for subscribing to your brand and offer a scaffold to strike a conversation. Send a series of welcome emails that introduce your brand and make the subscriber look forward to learning more about you. Moreover, you can incentivize the new subscriber with an offer they cannot deny. It is also recommended that you request for additional information from the subscriber that will allow you to send more personalized content and relevant offers. This will, in turn, bring better conversions from your emails.

    Office sends a series of three welcome emails to engage the new subscribers. The first one welcomes them and informs them about the USPs of their brand.

    The second email features the top brands available in their store with catchy visuals.

    The last one subtly asks the subscribers for their birthday to send exclusive birthday offers and leverage on occasion-based email marketing.

    2. Newsletter

    Newsletters generally follow a fixed schedule, for instance: Tuesday or Wednesday mornings every week. These emails will include recent posts from the company blog or curated content from the leaders in the industry. It can also inform the subscriber about the imminent conferences or webinars or other important updates. Just make sure, the content you share is relevant and delivers value to the subscribers.

    EmailMonks sends a monthly newsletter to their subscribers to share the previous articles posted on the blog.

    3. Standalone Email

    Although newsletters have a significant stint, they can mask the main call-to-action because of the numerous links therein. It is quite likely that the subscribers click on a couple of links or simply skim through your email and forget about it. For marketers who wish to drive a particular action like subscription to their free trial or registration for the webinar, it is highly recommended to send a standalone email. Such emails are focused on a single goal and CTA. Consequently, your subscribers will be more inclined to take the action expected from them.

    Clickz sends an invitation email for their upcoming webinar with a prominent CTA that will prompt the user to take action and register.

    4. Lead Nurturing Email

    Relevant emails sent over a time period of several days or weeks are included in lead nurturing emails. The objective of these emails is to convert the leads into customers with the help of an automated series of useful information. These emails generate 8% click-through rate when compared to generic emails that bring only 3% click-through rate.

    As the emails are set as an automated workflow and triggered after the respective activity, they save time and effort of your team.

    Let’s take a look at the nurturing emails by Process Street.

    Once you sign up for a free trial on Process Street, they send out an email that lets the subscribers know how they can use the tool and encourages them to setup their first scheduled process with a clear CTA that stands out.

    The next email calls attention to the popular examples of their processes and encourages the reader to visit their process library.

    The third email notifies the email about the expiry of the trial version and persuades them to avail their premium version by adding billing details.

    5. Transactional Email

    Companies that have an operational website store must send transactional emails like receipts and order confirmations. Such messages have 8 times the open and click-through rate when compared to rest of the emails. To use these emails to their maximum potential, try to include product recommendations according to the user’s interests or past purchases.

    Here is an example of transactional email sent by Uber when a user completes the journey.

    6. Milestone Emails

    Birthday emails have 481% higher transaction rate when compared to promotional emails. Your subscriber’s sign-up anniversary or company anniversary are other types of milestones emails that perform exceptionally well when used along with an exclusive offer. They can help to bring much better click-through rate and conversions.

    issuu sets a top-notch example of a milestone email with an attractive header image that would entice the reader to learn more about their achievement.

    7. Plain-text Emails

    Although emails with attractive formatting are extensively used nowadays, plain-text emails cannot be considered obsolete. While HTML emails always come with a possibility of landing in the spam folder, plain-text emails spare you from that horror of deliverability issues. When you want to send event invitations, a survey or feedback requests, simple plain-text emails work better. You can send minimalistic emails with one or two images to amp up the open and click-through rate.

    Given below is an example of a plain-text email created without any HTML codes.

    8. Mobile-responsive Emails

    A meagre of 59% companies reveal that mobile optimization is part of their email marketing efforts although 90% marketers consider it to be an important activity. The number of emails opened on mobile devices is increasing with each passing day and that has made it all the more important to design responsive emails that render well on every device and email client.

    Here’s a typical example of how responsive emails look like on desktop and mobile devices.

    9. Survey Email

    Survey Emails can be used to request for feedback from subscribers. You can ask pertinent questions related to their previous interactions or purchases from your company. Asking for feedback makes the subscriber feel ap by the company. Make sure the email has just few questions as required. You can even offer something in return for their valuable feedback.

    Tailor Brands sends out a distinctive email requesting for the customer’s feedback and offers 50% off in return.

    Wrapping Up

    Your subscribers have most probably signed up to several brands and you ought to deliver valuable content if you wish to cut through the noise. The emails discussed above will let you choose the right type of email based on the buyers’ journey and their interaction with the brand, thereby garnering better subscriber engagement and higher conversions.

    Read More: Email Content That Gets Clicked

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      This article originally appeared on Email Monks Blog and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Kane Pepi

    Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendly

    … View full profile ›


    More by this author:
    • VoIP Basics: Everything Beginners Should Know!
    • Bitcoin Investment, Trading & Mining: The Ultimate Guide for Beginners
    • Is This a Better Way to Set Your 2020 Goals and Resolutions?

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