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    • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
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      • Best Crypto Lotteries
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      • Best Gaming Crypto Coins
      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
      • Most Undervalued Cryptos
      • Next Crypto To Explode
      • Penny Cryptocurrencies
      • What is DeFi Crypto
    • Crypto News
      • Best Crypto Apps
      • Best Crypto Signals
      • Best Crypto Wallets
      • Exodus Wallet Review
      • Best Play to Earn Games
      • Bitcoin Mining Sites
      • Crypto DAO Projects
      • Crypto Games
      • Crypto Marketing
      • Crypto Tax Software
      • Crypto Youtube Channels
      • Financial PR Agencies
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
    • Bitcoin Casinos
      • Bitcoin Gambling Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
    • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
      • Crypto Credit Cards
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      • Crypto Lending Platforms
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Yield Farming
      • Crypto Loan Sites
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      • Crypto Staking
      • Earn Free Bitcoin
      • Earn Free Crypto
      • Earn Interest on ApeCoin
      • Earn Interest on AXS
      • Earn Interest on Bitcoin
      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
    • Worldwide Crypto Guides
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
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      • Buy Bitcoin IE
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      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges IE
      • Crypto Exchanges IN
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      • Crypto Exchanges NZ
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  • Cryptocurrency
    • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
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      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
    • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • DeFi Swap Exchange
      • Social Trading Platforms
    • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
    • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best Utility NFT Projects
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Buy NFTs on Binance
      • How to Flip NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Land Projects
      • NFT Trading Card Games
      • Sport NFT Drops
      • Why Invest in NFTs
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
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    • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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    • Company Stocks
      • Buy Alibaba Stock
      • Buy Alphabet Stock
      • Buy Amazon Stock
      • Buy Apple Stock
      • Buy AMC Stock
      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DWAC Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
      • Buy NRG Stock
      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
      • Buy Samsung Stock
      • Buy Upstart Stock
      • Buy XELA Stock
    • Buy Stocks
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      • Buy 5G Stocks
      • Buy Cannabis Stocks
      • Buy Coinbase Stocks
      • Buy Dividend Stocks
      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
  • Trading
    • Best Trading Platforms
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      • Best Forex Brokers
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      • Best Forex Signals
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      • Copy Trading Platforms
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      • Algorithmic Trading
      • Automated Trading
      • eToro Review
      • Capital.com Review
      • How to Day Trade Stocks
      • Best Day Trading Platforms UK
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
    • Trading Robots
      • Bitcode AI Review
      • BitIQ Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
      • NFT Profit Review
      • Oil Profit Review
      • Prime Advantage Review
      • Quantum Code Review
      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Bitcoin Blueprint Review
      • Bitcoin Buyer Review
      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold
      • Bit Index AI
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    • Hosting
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      • Wordpress VPS Hosting
      • Cheap Wordpress Hosting
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    • Marketing
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    • Workflow
      • PM Software
      • PM Software Small Teams
      • Marketing PM Software
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      • Best Scheduling Software
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    • Affiliate Marketing
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Business 2 Community
  • Investing
      • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Best Crypto IDOs
      • Best Crypto ICOs
      • Best Crypto Lotteries
      • Best Crypto Presales
      • Best Gaming Crypto Coins
      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
      • Most Undervalued Cryptos
      • Next Crypto To Explode
      • Penny Cryptocurrencies
      • What is DeFi Crypto
      • Crypto News
      • Best Crypto Apps
      • Best Crypto Signals
      • Best Crypto Wallets
      • Exodus Wallet Review
      • Best Play to Earn Games
      • Bitcoin Mining Sites
      • Crypto DAO Projects
      • Crypto Games
      • Crypto Marketing
      • Crypto Tax Software
      • Crypto Youtube Channels
      • Financial PR Agencies
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
      • Bitcoin Casinos
      • Bitcoin Gambling Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
      • Crypto Credit Cards
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Yield Farming
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Free Bitcoin
      • Earn Free Crypto
      • Earn Interest on ApeCoin
      • Earn Interest on AXS
      • Earn Interest on Bitcoin
      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • Worldwide Crypto Guides
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin DK
      • Buy Bitcoin IE
      • Buy Bitcoin ID
      • Buy Bitcoin IN
      • Buy Bitcoin IT
      • Buy Bitcoin NZ
      • Buy Bitcoin PT
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges IE
      • Crypto Exchanges IN
      • Crypto Exchanges IT
      • Crypto Exchanges NZ
      • Crypto Exchanges SG
      • Crypto Exchanges UAE
      • Crypto Exchanges UK
      • Crypto Exchanges ZA
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
      • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • DeFi Swap Exchange
      • Social Trading Platforms
      • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
      • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best Utility NFT Projects
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Land Projects
      • NFT Trading Card Games
      • Sport NFT Drops
      • Why Invest in NFTs
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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      • Buy Alibaba Stock
      • Buy Alphabet Stock
      • Buy Amazon Stock
      • Buy Apple Stock
      • Buy AMC Stock
      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DWAC Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Netflix Stock
      • Buy Nike Stock
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      • Invest in Stocks
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    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Best Forex Brokers
        • Best MT4 Brokers
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        • Best Forex Brokers AU
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        • Best Scalping Brokers
        • Copy Trading Platforms
        • Low Spread Forex Brokers
        • Low Margin Rate Brokers
        • Algorithmic Trading
        • Automated Trading
        • eToro Review
        • Capital.com Review
        • How to Day Trade Stocks
        • Best Day Trading Platforms UK
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Trading Robots
        • Bitcode AI Review
        • BitIQ Review
        • Crypto Bank Review
        • Crypto Boom Review
        • Crypto Engine Review
        • Immediate Edge Review
        • Meta Profit Review
        • Metaverse Profit Review
        • NFT Profit Review
        • Oil Profit Review
        • Prime Advantage Review
        • Quantum Code Review
        • Teslacoin Review
        • Today Profit Review
        • 7Tesler Review
        • Bitcoin Robots
        • Bitcoin Blueprint Review
        • Bitcoin Buyer Review
        • Bitcoin Circuit Review
        • Bitcoin Code Review
        • Bitcoin Digital Review
        • Bitcoin Freedom Review
        • Bitcoin Motion Review
        • Bitcoin Prime Review
        • Bitcoin Profit Review
        • Bitcoin Revolution Review
        • Bitcoin Rocket Review
        • Bitcoin Smarter Review
        • Bitcoin Up Review
        • BitcoinX Review
        • Bitprime Gold
        • Bit Index AI
    • Software & Social
        • Hosting
        • Best WordPress Hosting
        • Enterprise Hosting
        • UK WordPress Hosting
        • Wordpress VPS Hosting
        • Cheap Wordpress Hosting
        • Website Hosting for Small Business
        • Agencies
        • Mobile App Development Agencies
        • Social Media Marketing Agencies
        • Influencer Marketing Agencies
        • Email Marketing Agencies
        • CRM Software
        • Best CRM Software
        • CRM For Small Business
        • Best Free CRM Software
        • Best Client Management Software
        • Other Software
        • Best Legal Software UK
        • Job Mgmt Software UK
        • Best HR Software UK
        • Best Payroll Software UK
        • Best Dental Software UK
        • Inventory Management Software
        • Accounting Software
        • Free Accounting Software
        • Accounting Software for Mac
        • Marketing
        • SEO Marketplaces
        • Email Marketing
        • Workflow
        • PM Software
        • PM Software Small Teams
        • Marketing PM Software
        • Free PM Software
        • Best Scheduling Software
        • Best Scheduling Apps
        • Task Management Tools
        • Best PM Apps
        • Best Agile Tools
        • Best Antivirus Software
        • Best Antivirus Software UK
        • Best Antivirus Software Canada
        • Best Antivirus Software India
        • Best Antivirus Software Singapore
        • Password Managers
        • Best Pw Manager Australia
        • Best Pw Manager UK
        • Best Pw Manager Canada
        • Affiliate Marketing
        • Crypto Affiliate Programs
        • Best Financial Affiliate Programs
        • Affiliate Marketing Programs
        • Best Website Builders
        • Best App Builder
        • Best Ecommerce Platform
        • Best Landing Page Builder
        • How to create a Blog
        • VoIP
        • Best VoIP Services
        • Best Virtual Phone Number US:
        • Best Virtual Phone Number for Business
        • Best Virtual Landline UK
        • Best VoIP Home Phone Canada
        • SEO Software
        • Ahrefs Review
        • E-mail Marketing
        • Semrush Review
        • VPN
        • Best VPN Services
        • Best VPN UK
        • Best VPN for Android UK
        • Best VPN for Firestick UK
        • How to Watch Love Island UK From Abroad
        • Best VPN Canada
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        • Best VPN Reddit
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        • Spy Software
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        • Apps
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    Digital & Social⟩Digital Marketing

    Ways to Upgrade Your Digital Marketing Efforts in 2021

    author imageAngela Hausman, PhD Last updated: 10 June 2021
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    These days, the task of marketing your business must include a huge digital component as the world increasingly transitions to online from real interactions. For most modern businesses, budgets demonstrate the transition to digital. For instance, digital ad spending increased by 12% in 2020, despite the pandemic. No business can afford to ignore the digital landscape and e-commerce these days. So if you’re looking for ways to upgrade your digital marketing for 2021 to take advantage of recent changes, you’re in the right place. Read on and make the most of the advice discussed.

    upgrade your digital marketing

    Image courtesy of Enterprisers Project

    Upgrade your digital marketing

    Not only has the impact of digital marketing on your bottom line changed but the way to achieve success in digital marketing also changed with new platforms, new analytics tools, and a renewed emphasis on mobile. You must upgrade your digital marketing strategies to take advantage of these changes if you want to maintain or increase your market returns.

    Another way you must upgrade your digital marketing is to recognize the increased buying power of Gen Z. This consumer cohort, born between about 1990 and 2010, are coming into their own, with the oldest of these consumers approaching their 30th birthday. Even the youngest of the Gen Zers are now approaching a time of true, independent consumption driven by their own decisions rather than mirroring their parent’s buying decisions. In the US and Europe, these young buyers also control a lot of buying power — $143 billion, to be exact.

    Some of the ways you must upgrade your digital marketing involve simple changes in tactics rather than a strategic shift. We’ll talk about this group of upgrades first.

    Build a community around your brand

    First of all, you should think about what your brand means to people and how you can draw your customers in closer. It’s not enough these days to simply sell to people, you have to make them feel part of a community around your brand. And that community exists online and on social media platforms. The way you communicate and interact on those platforms helps you create and grow a real community. That strategic imperative remains unchanged.

    However, new platforms emerge and changes to existing platforms beg for tactical upgrades to your digital marketing.

    Let’s start with the new platforms. TikTok is a new platform that’s impossible to ignore with its 689 million users as of January 2021, which makes it the 7th largest social platform. And, it’s closing the gap with other platforms quickly.

    Clubhouse, another new platform, is also gaining steam to the point where it’s still invitation-only because they can’t handle the demand. Originally on iPhone, the app recently introduced a version for Andriod devices to support synchronous conversations similar to talk radio without the censorship provided through screening calls. This is a great tool for encouraging engagement with your target marketing, answering questions, and for influencers to do their thing.

    Meanwhile, some platforms are different now than in the past. For instance, the big gorilla in the room, Facebook, while still growing, now attracts an older audience as younger folks drift off to Snapchat, TikTok, and other platforms they like better (and without disclosing information to their parents on the platform). See more on the gender and age of Facebook users below.

    upgrade your digital marketing

    Image courtesy of Hootsuite

    Use video content

    These days, video content is huge. We all know that people have relatively short attention spans, so if you want to draw people in with content and engage them for longer periods of time, it’s worth adding a little more video content to your arsenal of content marketing techniques.

    Video marketing is more time-consuming and requires certain skills but no one expects video content to rival a Hollywood blockbuster. Content is more important than visual elements, which don’t require much more than some lighting (a ring light works fine), an external mic, and an iPhone or other late-model mobile device.

    SEO

    SEO (search engine optimization) was always a moving target and today is no exception. You must upgrade your digital marketing, especially your website, with the latest update to Google’s algorithm — core web vitals metrics. This change, implemented in late May (2021) promotes websites in search based on the visitor experience they provide. Anything that generates a poor visitor experience, such as slow load speeds, results in a lower rank in search results.

    upgrade your digital marketing

    Image courtesy of Search Engine Journal

    Optimizing your SEO strategies for voice search is another way to upgrade your digital marketing for 2021, as more users shift their search to mobile devices enabled with Alexa, Siri, or Cortana or use a device such as Google Home or Alexa stand-alone devices, such as Alexa Show.

    Third-party cookies

    The long-expected shift to eliminate third-party cookies is now a reality. To protect user’s privacy, search engines won’t share cookies with digital brands. According to Privacy Bee:

    We have to get comfortable with privacy-first data collection practices. That means focusing on list-building and developing one-to-one relationships with customers. Make sure that your campaigns in 2021 help you build your first-party data so you rely less on Other People’s Data.

    This change primarily impacts ad targeting and tracking with folks still unsure of how to upgrade your digital marketing to account for this change.

    Focus on customer retention

    Work hard to retain existing customers by performing flawlessly. Chatbots are a great tool to address visitor questions and customer concerns in real-time. You increasingly find these tools on the websites you visit because they’re useful to customers and brands recognize them as a time-saving tool. Using AI (artificial intelligence), these chatbots never take a day off and have the answers to most questions housed within their massive databases so they can answer most questions quickly and accurately every time. By implementing ML (matching learning) your chatbot gets smarter and more useful over time.

    customer retention

    Image courtesy of Foulds CRM

    Building personal, one-on-one relationships with customers goes a long way in building customer retention. Building these relationships relies on leveraging deep analytics and employing platforms, like email marketing programs, that support segmented lists and personalized messaging. Don’t forget SMS (short message services) like text messages as a tool to build and maintain customer relationships.

    Selling on social

    Social platforms, like Instagram and Facebook, support social selling, which taps into your community and influencers to promote sales. These options shorten the customer journey, resulting in higher conversion rates.

    Work with reputable collaborators

    If you don’t feel confident enough to take on the task of marketing your business online by yourself given these changes, you need to find the right partners to work with; ones who understand how to upgrade your digital marketing for 2021 and which upgrades make the most sense for your strategy, market, and budget. You can search for ‘digital marketing near me’ to see which marketing specialists operate in your area. From there, you can do some research and work out which company represents the best option in your situation.

    Conclusion

    Changes in the digital landscape mean you must constantly upgrade your digital marketing strategy and tactics. I hope this post helped by highlighting some of the major changes to the digital world and suggesting ways you can adapt to the changing environment.

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      This article originally appeared on Hausman Marketing Letter and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Angela Hausman, PhD

    Follow @MarketingLetter

    I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of… View full profile ›


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