Each passing day, business owners find new ways for leveraging the internet to help them operate more efficiently, save…
Strategy
More Articles from Angela Hausman, PhD
Running your own business may seem like a dream job but it involves a huge amount of hard work,…
Strategy
Starting a new digital business is scary but many unemployed workers decided the pandemic offered a great opportunity to…
Digital Marketing
Digital marketing changed the nature of marketing and the skills required to effectively manage the day-to-day marketing operations. That…
Strategy
The Clubhouse app is a new, exclusive, and invitation-only social network that runs on the iPhone (although new versions…
Social Media
When you think of branding typically think of design, logos, and positive attributes assigned to products based on advertising…
Branding
These days, the task of marketing your business must include a huge digital component as the world increasingly transitions…
Digital Marketing
Events marketing is a commonly used tool for everything from product launches to networking events because events work for…
Marketing
The internet is a powerful place to spread the word about your nonprofit organization to build support, influence policy,…
Non-Profit Marketing
Lead generation, also called demand generation, involves identifying, nurturing, and closing deals that generate revenue for your business. Good…
Strategy