Angela Hausman, PhD, Author at Business2Community

Angela Hausman, PhD

Contributor
200+ Articles

I'm a marketing professor at Howard University, Associate Editor for the European Journal of Marketing, a guest blogger, and the mother of 3 grown kids, 2 dogs, and 3 cats.  I operate Hausman & Associates, a full-service marketing firm operating at the intersection of marketing and social media.

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

Latest Articles By Angela Hausman, PhD

Maximize ROI With These 5 Marketing Analytics Tips

John Wannamaker famously claimed he wasted 50% of his advertising budget but he didn’t know which 50% was wasted. Well,…

Angela Hausman, PhD
June 25, 2021
Marketing

Leveraging the Internet to Grow Your Business Online and Off

Each passing day, business owners find new ways for leveraging the internet to help them operate more efficiently, save money,…

Angela Hausman, PhD
June 24, 2021
Strategy

Optimize Business Success With These Marketing Strategies

Running your own business may seem like a dream job but it involves a huge amount of hard work, risk,…

Angela Hausman, PhD
June 22, 2021
Strategy

Digital Business in 6 Easy Steps to Achieve Your Goals

Starting a new digital business is scary but many unemployed workers decided the pandemic offered a great opportunity to work…

Angela Hausman, PhD
June 18, 2021
Digital Marketing

7 Essential IT Upgrades to Enhance Market Productivity

Digital marketing changed the nature of marketing and the skills required to effectively manage the day-to-day marketing operations. That means…

Angela Hausman, PhD
June 16, 2021
Strategy

Clubhouse App: New Podcasting Alternative or Supplement?

The Clubhouse app is a new, exclusive, and invitation-only social network that runs on the iPhone (although new versions now…

Angela Hausman, PhD
June 14, 2021
Social Media

Branding Basics For Building a Brand That Rocks

When you think of branding typically think of design, logos, and positive attributes assigned to products based on advertising and…

Angela Hausman, PhD
June 14, 2021
Branding

Ways to Upgrade Your Digital Marketing Efforts in 2021

These days, the task of marketing your business must include a huge digital component as the world increasingly transitions to…

Angela Hausman, PhD
June 14, 2021
Digital Marketing

Events Marketing: Steps You Must Take to Achieve Success

Events marketing is a commonly used tool for everything from product launches to networking events because events work for driving…

Angela Hausman, PhD
June 11, 2021
Marketing

Fundraising Ideas to Support Your Nonprofit Online

The internet is a powerful place to spread the word about your nonprofit organization to build support, influence policy, and…

Angela Hausman, PhD
June 9, 2021
Non-Profit Marketing

Creative Ideas for Lead Generation: 3 Tips to Jack Performance

Lead generation, also called demand generation, involves identifying, nurturing, and closing deals that generate revenue for your business. Good lead…

Angela Hausman, PhD
June 8, 2021
Strategy

Drive Your Online Presence Forward: Strategies and Tactics

It’s nearly impossible to think about running a business, even a small one, without a commanding online presence. But, how…

Angela Hausman, PhD
June 8, 2021
Digital Marketing

Crowdfunding Your Startup: Why Most Campaigns Fail

Now might seem like a great time to start a new venture, especially if you face long-term challenges finding a…

Angela Hausman, PhD
June 7, 2021
Startups

Aspiring Entrepreneurs: 5 Tips to Ensure Your Success

Being successful as an entrepreneur is tough. You need to prepare for long nights and hardly any time off. Even…

Angela Hausman, PhD
June 3, 2021
Startups

Lead Generation Strategy: Common Mistakes That Cost You Money

Not all businesses require a lead generation strategy to create successful marketing programs but those businesses are rare. Instead, most…

Angela Hausman, PhD
June 2, 2021
Strategy

Video Advertising: Why You Should Add Video to Your Campaigns

Video advertising is hardly new as video marketing underpinned advertising since the first soap operas acted as a vehicle to…

Angela Hausman, PhD
June 2, 2021
Video Marketing

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