I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
by Angela Hausman, PhD - John Wannamaker famously claimed he wasted 50% of his advertising budget but he didn’t know which 50% was wasted. Well,…
by Angela Hausman, PhD - Each passing day, business owners find new ways for leveraging the internet to help them operate more efficiently, save money,…
by Angela Hausman, PhD - Running your own business may seem like a dream job but it involves a huge amount of hard work, risk,…
by Angela Hausman, PhD - Starting a new digital business is scary but many unemployed workers decided the pandemic offered a great opportunity to work…
by Angela Hausman, PhD - Digital marketing changed the nature of marketing and the skills required to effectively manage the day-to-day marketing operations. That means…
by Angela Hausman, PhD - The Clubhouse app is a new, exclusive, and invitation-only social network that runs on the iPhone (although new versions now…
by Angela Hausman, PhD - When you think of branding typically think of design, logos, and positive attributes assigned to products based on advertising and…
by Angela Hausman, PhD - These days, the task of marketing your business must include a huge digital component as the world increasingly transitions to…
by Angela Hausman, PhD - Events marketing is a commonly used tool for everything from product launches to networking events because events work for driving…
by Angela Hausman, PhD - The internet is a powerful place to spread the word about your nonprofit organization to build support, influence policy, and…
by Angela Hausman, PhD - Lead generation, also called demand generation, involves identifying, nurturing, and closing deals that generate revenue for your business. Good lead…
by Angela Hausman, PhD - It’s nearly impossible to think about running a business, even a small one, without a commanding online presence. But, how…
by Angela Hausman, PhD - Now might seem like a great time to start a new venture, especially if you face long-term challenges finding a…
by Angela Hausman, PhD - Being successful as an entrepreneur is tough. You need to prepare for long nights and hardly any time off. Even…
by Angela Hausman, PhD - Not all businesses require a lead generation strategy to create successful marketing programs but those businesses are rare. Instead, most…
by Angela Hausman, PhD - Video advertising is hardly new as video marketing underpinned advertising since the first soap operas acted as a vehicle to…
by Angela Hausman, PhD - As the world shifted online, the tools used to find new products and, ultimately, purchase them moved online, as well.…
by Angela Hausman, PhD - SEO is a complex field that many businesses don’t manage effectively or even understand fully. Without the ability to implement…
by Angela Hausman, PhD - Everyone talks about the benefits of digital marketing for success and every expert urges firms to add digital marketing to…
by Angela Hausman, PhD - Google Analytics is an amazing, free platform that’s been around since 2005 and is still the world’s leading analytics platform…
by Angela Hausman, PhD - PPC (pay-per-click) advertising, a name commonly applied to search ads, is a great way to reach prospective buyers when they’re…
by Angela Hausman, PhD - Do you have a business with a physical location and feel like you do just fine without a digital presence?…
by Angela Hausman, PhD - Marketing is one of the most important aspects of any business. If you don’t market your brand, you don’t make…
by Angela Hausman, PhD - E-commerce is a huge phenomenon and is a bigger tool for generating revenue every year as more customers seek out…
by Angela Hausman, PhD - Conversions are what it’s all about whether you’re efforts are online or off as conversions ring the cash register so…
by Angela Hausman, PhD - It may not be a get-rich-quick scheme, but you can earn enough revenue from your blog or website to fully…
by Angela Hausman, PhD - When you run a small business, you never seem to have enough resources to do everything you’d like to grow…
by Angela Hausman, PhD - Image courtesy of Open View Partners You face competing demands as you work to manage and oversee all the operations…
by Angela Hausman, PhD - Readers of this blog should recognize the impact of content marketing on the success and growth of your businesses through…
by Angela Hausman, PhD - Driving traffic to your website is one thing, but you also need to ensure potential customers stay there when they…
by Angela Hausman, PhD - Every business has the same goal: improving the bottom line by acquiring and retaining more customers, increasing average order volume…
by Angela Hausman, PhD - Today, we’ll discuss how to market your business to achieve long-term success and growth, since this is the ultimate goal…
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