Angela Hausman, PhD

Digital marketing changed the nature of marketing and the skills required to effectively manage the day-to-day marketing operations. That means…

The Clubhouse app is a new social network that is exclusive and invitation-only, initially available only on iPhones (though new…

These days, the task of marketing your business must include a huge digital component as the world increasingly transitions to…

Lead generation, also called demand generation, involves identifying, nurturing, and closing deals that generate revenue for your business. Good lead…

It’s nearly impossible to think about running a business, even a small one, without a commanding online presence. But, how…

Not all businesses require a lead generation strategy to create successful marketing programs but those businesses are rare. Instead, most…

Video advertising is hardly new as video marketing underpinned advertising since the first soap operas acted as a vehicle to…

SEO is a complex field that many businesses don’t manage effectively or even understand fully. Without the ability to implement…

Everyone discusses the advantages of digital marketing for achieving success, and every expert encourages businesses to include it in their…

PPC (pay-per-click) advertising, a name commonly applied to search ads, is a great way to reach prospective buyers when they’re…

Marketing is a key part of any business. Without marketing your brand, you won't make money, and the business may…

E-commerce is a huge phenomenon and is a bigger tool for generating revenue every year as more customers seek out…

Conversions are what it’s all about whether you’re efforts are online or off as conversions ring the cash register so…

It may not be a get-rich-quick scheme, but you can earn enough revenue from your blog or website to fully…

When you run a small business, you never seem to have enough resources to do everything you’d like to grow…