Christmas is a time of giving and receiving gifts, but it’s also the most expensive season for retailers. With more people online shopping this year than ever before, there are some great ways to promote your business and increase sales during the holidays.
Christmas is a time to be creative. Whether you are looking for the perfect gift or trying to develop some unique ideas for your Christmas digital marketing campaign, creativity can go a long way. This blog post is all about Christmas marketing ideas. We’ll list ten creative examples of how you can use your digital marketing channels to promote your business during the season. From Facebook ads to email blasts, there are plenty of strategies to choose from. This post will help get you started with some ideas for making the most of this upcoming holiday!
- Use Social Media to Promote Your Holiday Sale
With over 1.86 billion active monthly users on Facebook, there’s no better time than now to connect with your current and prospective customers using social media. You can use that reach to get the word out about deals or promotions you run during the holidays. For example, Macy’s will be hosting 12 Days of Deals on Facebook, where they are giving away gifts up to $200 every day leading up until Christmas. These deals are only available for 24 hours at a time, though, so make sure you log in daily if you want the best chance of scoring these great prizes!
If running a contest isn’t your thing, then post some great deals you are offering for the holidays to entice people to shop at your store.
- Utilize Holiday-Themed Content
As we mentioned earlier, this is the most expensive season for retailers every year. Digital marketing channels like social media and email blasts can be extremely helpful for promoting your deals. For example, if you have a retail store, run some Facebook ads featuring some great deals for Black Friday or Cyber Monday. Make sure you include plenty of details in the copy of your post so that people know exactly what they are getting.
Don’t forget to include all the relevant details about your offer. If you don’t have a retail store, make sure you are promoting your online deals on social media. Update some of your Facebook cover photos to promote some Christmas shopping. They don’t have to be anything extravagant, just something that will catch people’s attention. Be sure to post some content that reflects your company’s personality, though. If you sell video games, then develop an awesome digital marketing idea based on a popular game (or character) to get people talking.
- Use Email Marketing to Target Customers
Once you have some creative content to promote your holiday sale, the next step is to put it out there. Let’s say you are running a Christmas promotion that includes an extra 10% off your entire purchase if people use a given coupon code when checking out. You can send an email blast to remind people of the promotion and encourage them to claim their coupon code before it expires. While you are at it, don’t only send the email to your subscribers. If you have a list of past customers or leads that haven’t shopped with your store in a while, reach out to those people as well! Even if they don’t claim the coupon code, you might be able to convince them to at least check out your Christmas deals. How to do this?
If you sell clothing, maybe your email blast can feature some Christmas sweaters or holiday dresses.
- Utilize the Christmas Spirit to Create Original Content
So far, we’ve covered how to use social media and email marketing to promote deals you are running for Christmas. However, that’s not all there is when it comes to digital marketing. Christmas is full of consumerism, which means that you can create all kinds of Christmas-themed content for your digital channels to help boost engagements and awareness. Christmas songs are always a great place to look when it comes to Christmas-themed marketing. Christmas carols are all over Youtube, and people watch Christmas songs just to get in the Christmas spirit. If you don’t have the resources to get original Christmas songs recorded for your channel, though, there are always covers. For example, this cover of “Let It Go” is currently one of the top Christmas videos on YouTube!
- Utilize Social Media for Christmas Marketing
Social media can help you promote your Christmas deals. If people are constantly seeing posts from you promoting some great sale at your store, then they’re more likely to check it out when the time comes! Facebook is probably the easiest place to start. You can run boosted post campaigns targeting specific demographics that will get the word out. If people search for “Christmas deals” on Facebook, you can ensure that your ad appears at the top of the results page.
- Promote Your Deals with Google Ads
You might have heard of the Google Ads platform from other websites you’ve been to in the past. You might even be using Google ads on your website right now. So what about promoting deals for Christmas with Google ads? If you have a popular product around the holidays, then this might be a good way to increase sales in a short period. You can target keywords related to Christmas and people looking for ways to save money over the holidays.
- Give to Charity
Charitable organizations are always looking for donations around Christmas time, so it makes sense for businesses to do the same thing. Of course, you don’t have to give all of your money away if that’s not what you’re into either. You can simply donate some of your products or services by partnering up with a local charity organization. They will be more than happy to promote your business, and you can get some great PR out of it!
- Create Interactive Holiday Deals
The digital marketing industry is constantly changing, which means that any successful digital marketing strategy requires creativity and innovation. For example, if you want to create an original and creative promotion to run over the holidays, you should consider creating a holiday giveaway. For example, maybe you can give away one free month of your services for every purchase made during this promotional period. If someone buys two months’ worth of hosting from your store, they get three months free!
- Use Your Content in Emails
One thing you should know by now is that the holidays are full of consumerism. People just love shopping during this time of year! If you’re running a sale or another promotion over the holidays, consider promoting it within your email blasts. Include images and links to specific deals that you’re running so that people can easily click through and purchase the products they want right away.
You can use a tool like ConvertKit to create your email blasts and then add some pre-written text on top of the images/links you want to promote.
- Create a Holiday Newsletter
Christmas newsletters are a great way to stay in touch with existing customers while increasing your brand awareness among new prospects. If you’re thinking about creating a newsletter, then you should start now. People want to receive newsletters before Christmas, not on December 25th! If you’re already sending out an email blast with sales or advertisements, then you can simply add a newsletter to it by linking the two together.
What Else Can You Do?
Create a Video: YouTube is full of popular holiday videos. If you want to promote a video for your business, it might be a good idea to research what similar brands are doing and create something equally entertaining. For example, maybe people would love a video of your employees singing Christmas carols while decorating the office? You can create personalized videos by yourself or with your co-workers’ help.
Promote Deals on Twitter: If you have a marketing presence on Twitter, consider promoting some of your holiday deals there. You don’t have to tweet every single hour about what’s on sale either. Just add an occasional link to a specific deal that you’re running so that people who are already following you will take advantage of them. If you’re not sure what kinds of sales to promote, just take a look at your competitors and see how they interact with their followers.
Get Creative With Your PPC Ads: If you have a limited budget for digital marketing but still want to take advantage of the holiday season, then consider running some Google ads related to gifts and products that your potential customers will be searching for. It could make a huge difference in increasing holiday conversions! If you’re a web hosting company, then maybe people searching for “gifts” or “presents” would love to know about all of the free bonuses you offer?
Use Social Media Effectively: If you’re using social media for business during the holiday season, it’s a good idea to use it efficiently. For example, you can create a Facebook event on the week of December 10th and invite all of your customers/followers to post their favorite gift ideas.
It’s important to get creative with your holiday marketing and promotions because the whole point of digital marketing is to make it stand out from all of the other ads that people see on the web. By doing this, you’ll increase brand awareness while also giving your customers something fun and memorable to look forward to.