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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Pass the Content: 4 Steps to Getting Your Brand’s Marketing Shared by Others

In my last few blog posts, I’ve compared content types to food groups and sharing content to building a recipe.…

Alan Draper
July 7, 2015
Content Marketing

7 Smoking Hot Changes Coming to Content Marketing

You get it. Content marketing is a great way to develop customer relationships, increase brand awareness and target your audience…

James Spillane
July 7, 2015
Content Marketing

5 Simple Questions To Ask For Better Content Creation

Maybe it’s because I’m getting married in 90 days and have wedding on the brain, but when it comes to…

Alan Draper
July 7, 2015
Content Marketing

9 Reasons Your Content Is Boring

I read a lot of B2B marketing content from technology companies. As a writer who creates content for these companies,…

James Spillane
July 6, 2015
Content Marketing

Is Your Content Worthy Of A Second Click?

There’s so much emphasis placed on getting the coveted click. We measure click-thru rates, likes, and upvotes. We worry about…

Jay Leonard
July 6, 2015
Content Marketing

5 Kinds Of Mobile Apps For Every Productive Content Marketer

I can’t imagine my life without mobile apps. I use them to get things done, get inspired and do my job…

Jay Leonard
July 5, 2015
Content Marketing

Improve Your Content Marketing One Piece At A Time

Every time I decide to do a puzzle there is an initial shock and awe that comes over me. It’s…

James Spillane
July 5, 2015
Content Marketing

3 Questions for Building Your Brand’s Content Marketing Program

Launching a content marketing program is overwhelming – there’s no way around it. Companies that are new to content marketing…

Connor Brooke
July 2, 2015
Content Marketing

3 Content Marketing Tactics to Turn Traffic Into Sales Leads

Content. We can’t escape it. Even that little communication device we store in our pocket, or the big one on…

Connor Brooke
July 2, 2015
Content Marketing

Is Anyone Really Reading Your Content? 5 Ways To Make Sure They Do

You’ve spent time, energy, and money to create some of the best content the Internet has ever seen, but there…

Alan Draper
June 30, 2015
Content Marketing

Content Marketing Casting Call: How to Craft Award-Worthy Content

You’ve probably heard this Hollywood horror story: A highly anticipated film has a promising plot, stunning special effects and a…

Jay Leonard
June 29, 2015
Content Marketing

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