I can’t imagine my life without mobile apps. I use them to get things done, get inspired and do my job well.
And indeed, the right apps can help you as a content marketer to become a more effective, productive and creative. Here are five types of mobile apps I suggest checking out.
Social media management
Many content marketers need to be social media experts because they manage their company’s social accounts along with their own. You could download all the separate apps for different social networks, but a better way to handle accounts is to use a social management tool. Hootsuite is a solid choice if you want one tool that schedules updates and combines streams like lists and saved searches. If you need something just for scheduling posts, Buffer is a great option. Many social media management apps also offer content-recommendation tools, which are useful for finding content to share.
Cloud storage
Storing, accessing, and editing files from the cloud can greatly boost productivity. One of the most well-known cloud-storage apps is Dropbox. It can improve your content marketing strategy by allowing you to collaborate with your team in the cloud. If you often send large files to clients and coworkers, Dropbox offers a more efficient way to do this without filling up their inboxes. By using a tool like Orangedox to share Dropbox links, you can also access page-by-page analytics and see which parts of your files were viewed.
Digital note-taking
Creativity can strike from anywhere at any time. In fact, research shows that creative ideas usually come to people outside of work—for instance, while in the shower or while doing something mundane like washing the dishes. Your next creative blog post, ebook or infographic idea could come out of nowhere.
Digital notebooks can help you capture these ideas so you can retrieve and work on them later on. As recently noted by the Harvard Business Review, a note-taking program can create an inspiration or innovation system for you and give you a process for capturing your best ideas for easier retrieval later on.
RSS readers
The best content marketers consume a lot of other people’s content. Subscribing to blogs by other content marketers can help improve your own work by giving you new ideas of what to write about and by giving you examples of how to create awesome content. That’s where an RSS reader could help. Apps like Feedly make it easy to aggregate your feeds so you can easily and quickly keep up with your favorite blogs. Pulse and Flipboard are great options as well especially for tablet users.
To-do apps
To-do apps can keep you organized and on track. If you’re an iOS user, the built-in Reminders app is a decent option especially if you use other Apple devices. Other to-do applications like Wunderlist and Teux Deux are also worth checking out.
Use apps to your advantage!
To thrive as a content marketer, you need to be as productive and as creative as possible. When used right, the types of apps suggested here should be a good start. What types of mobile apps would you add to the list?