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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Advanced Marketing: Measuring Your Content Marketing Campaign ROI

The problem with content marketing is that it’s really difficult to pin down how effective it is. After all: Over…

Alan Draper
January 21, 2016
Content Marketing

5 Steps To Identify High-Potential Keywords To Target In Your Content Marketing

If you’re looking to grow brand awareness, increase your blog subscribers, and drive more traffic to your website, content marketing…

Connor Brooke
January 20, 2016
Content Marketing

How To Evaluate Your Content Without Sales-Based Metrics

According to the Content Marketing Institute’s 2016 Benchmark, Budgets and Trends report, 58% of B2C marketers and 55% of B2B…

Alan Draper
January 19, 2016
Content Marketing

New Year, New Thinking in Content Marketing

It’s not new ideas we need, it’s new thinking to make sure that we’re applying the ideas we already know…

Connor Brooke
January 18, 2016
Content Marketing

Monday Tips – 4 Content Tools You Can’t Live Without

Leverage Your Content Marketing with These 4 Tools Monday Tips is a short list of the best finds across the…

Connor Brooke
January 18, 2016
Content Marketing

Getting More with Less Control: Why CMOs Win When They Embrace Co-Created Content

Marketers are used to carefully controlling their messages, crafting finely honed copy and taglines that convey a desired feeling and…

Jay Leonard
January 18, 2016
Content Marketing

5 Ways to Know What Your Audience Wants and Create Blockbuster Content

A lot of business owners find it difficult to create content that their audience wants. The 2016 B2b content marketing…

Jay Leonard
January 15, 2016
Content Marketing

The State of Content Creation

The state of content creation couldn’t be stronger. Just checkout these statistics: 60% of customers say they feel more positive…

Connor Brooke
January 14, 2016
Content Marketing

Why Effective Content Marketing Is Fantastic For SEO

It’s a tale as old as time: two lovers – always kept separate by those who think they know best…

Alan Draper
January 14, 2016
Content Marketing

Top 10 Tips to Dominate with Content Marketing

If you want to focus on creating a great marketing strategy, then one of the things to focus on is…

Connor Brooke
January 13, 2016
Content Marketing

How 3 Companies Devised a Winning Content Distribution Strategy

One of the greatest challenges content marketers face today is publishing enough content to fuel their campaigns. A Forrester study…

James Spillane
January 13, 2016
Content Marketing

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