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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Why You Might Not Have Enough Time for Content Marketing

In September, the Content Marketing Institute and MarketingProfs released their popular B2B Content Marketing 2017 - Benchmarks, Budgets & Trends…

James Spillane
November 10, 2016
Content Marketing

User Generated Content: What Exactly Are The Benefits?

One factor that often gets lost during the discussion of a content marketing strategy is the compelling value of user…

James Spillane
November 9, 2016
Content Marketing

Make Your Content Marketing Efficient With These 4 Tools

Use These 4 Content Marketing Resources to Improve Your Process Today I have some content marketing resources to help you…

Jay Leonard
November 7, 2016
Content Marketing

How To Create SEO-Friendly Content

Before you begin writing any content, it's best to have a plan for SEO in mind. Here's a guideline to…

James Spillane
November 2, 2016
Content Marketing

What Does it Mean to Be a “Data-Driven” Content Team? How to Think Long-Term About the Impact of Your Content on Strategic Business Growth

57% —that’s the point where the typical B2B buyer is in the purchase decision cycle before contacting a sales team…

Alan Draper
October 31, 2016
Content Marketing

Leveraging Your Network: 5 Tips to Use Social Media to Promote Content

You’ve created a flawless piece of content and are ready to share it with the world. But how? You post…

Connor Brooke
October 31, 2016
Content Marketing

Truths About Content Marketing And The Trough Of Disillusionment

Frustrated with your company's content marketing efforts? It seems you're not alone. At Content Marketing World 2015, Joe Pulizzi announced…

Jay Leonard
October 27, 2016
Content Marketing

5 Types of Content That You Can Use to Generate Leads

Is your content filling the sales pipeline with new prospects? It’s easy to get stuck in a content rut –…

Connor Brooke
October 27, 2016
Content Marketing

Creating Content for the Social Buying Funnel: 5 Ways to Amplify Sales

Have you been persistently using social media for nurturing your customer base? Are you confused as which content strategy would…

Connor Brooke
October 23, 2016
Content Marketing

Once Upon a Time … The Evolution of ROI in the Storytelling Arena

The ultimate goal at the very heart of a content strategy is to create an action. That may be a…

James Spillane
October 23, 2016
Content Marketing

How to Create a Content Marketing Strategy in 4 Easy Steps

Content marketing works. It helps boost SEO, creates brand ambassadors, and encourages amplification via social sharing. By creating content, you…

Jay Leonard
October 21, 2016
Content Marketing

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