As well as the right information expressed in the right language, it needs to be presented in such a way…
Content Marketing
Content Marketing
Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.
As ideal as it is for a reader to experience your entire message, the reality is that we all scan…
Content Marketing
With 2016 coming to a close, now is the time to look ahead and start planning for the lap around…
Content Marketing
Good copywriting is not the same as good writing. While writing talent is important, it is not enough on its…
Content Marketing
The need for brands to invest in creating valuable content has never been more apparent, especially when the majority of…
Content Marketing
In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for…
Content Marketing
Content marketing is so integral to the success of an online business that a strong strategy is required. And like…
Content Marketing
Blogging is one of the main content streams that brands use to disseminate information. This platform has evolved over the…
Content Marketing
Some time ago, I came across an article about Gawker’s hacking of Coca-Cola’s #MakeItHappy Twitter bot. If you don’t remember…
Content Marketing
When you think of artificial intelligence (AI), you might picture robots, androids, and other high-tech gadgets. Although leading tech companies…
Content Marketing