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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Evergreen Content Vs Topical Content: What Should You Use?

Evergreen content vs topical content: Which type of content should you focus on? There will always be a debate when…

James Spillane
May 12, 2017
Content Marketing

The 6 “STEPPS” To Creating Digital Content That Goes Viral

A few weeks back, Connor, a Brand & Mortar colleague, introduced me to a book, Contagious: Why Things Catch On…

Alan Draper
May 11, 2017
Content Marketing

The Importance of Visual Content For Your Website

The visual content on your website plays an important role in keeping your customers engaged, and moving them through the…

Connor Brooke
May 10, 2017
Content Marketing

Content Marketing: 15 Things to Avoid

What's your No. 1 content marketing DON'T? 1. Don't Use Stock Photos Web users are increasingly agile at identifying when…

Jay Leonard
May 10, 2017
Content Marketing

What Does B2B Content Marketing Success Look Like?

B2B content marketing success is hard to define, especially when your boss is looking for answers. It’s 9:30 AM on…

Jay Leonard
May 9, 2017
Content Marketing

Snackable Content is Junk Food Marketing – Do Better!

One of the newer buzz terms in the content marketing space is snackable content. It’s premised on the idea that…

James Spillane
May 8, 2017
Content Marketing

7 Steps to Create the Perfect Content Plan for Your Social Media Marketing Endeavors

Content creation isn’t a taboo anymore. Instead, it is one of the most well-researched approaches towards glory— especially when social…

Alan Draper
May 3, 2017
Content Marketing

How A Content Calendar Can Help You Grow Your Empire

Some of you know what a content calendar is and some of you don’t know what a content calendar is,…

Jay Leonard
May 2, 2017
Content Marketing

Increasing Your Online Conversions with Dynamic Content

The online marketplace is very cluttered. If an advertiser wants to get through to a consumer, that message must make…

James Spillane
May 1, 2017
Content Marketing

Content Marketing Opportunities to Explore: Stats Roundup

In today’s digital landscape, we just have to spend a few minutes searching the internet to find any information we…

Jay Leonard
April 27, 2017
Content Marketing

A Simple Guide to Creating Interactive Ebooks (With Examples and How-To’s)

Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was…

Jay Leonard
April 27, 2017
Content Marketing

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