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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Applying Usability Concepts to Your Content Marketing

In usability circles, the concept of red routes is used to help prioritize the most important features of a website’s…

Jay Leonard
July 14, 2017
Content Marketing

How to Create Content that’s Both Relevant And Evergreen

Introduction Back in the Summer of 2016, Pokémon Go was all the rage. Everywhere you went, you saw people walking…

Connor Brooke
July 13, 2017
Content Marketing

Content is the Key: 5 Steps to Diversify Your Content Creation

To some, content may be king, but for marketers, it’s just a way of life. It can help you stand…

Jay Leonard
July 11, 2017
Content Marketing

The Reputation Advantages of User Generated Content

According to recent research, about 90 percent of decisions are influenced by user-generated content or UGC. It is well known…

Alan Draper
July 6, 2017
Content Marketing

How To Connect With Millennials Using Content Marketing

Millennials are a major market segment for brands around the world. With more than $600 billion in buying power in…

Alan Draper
June 28, 2017
Content Marketing

Should You Outsource Content Marketing?

Small business owner dilemma When it comes to promoting your business, should you do it yourself (DIY) or outsource? That’s…

Connor Brooke
June 27, 2017
Content Marketing

11 of the Best Public Relations & Content Marketing Tools

There are a lot of tools out there to help you with public relations and content marketing. But which ones…

Connor Brooke
June 26, 2017
Content Marketing

Content is the Key: Content Distribution and You

To some people, content might be king, but for marketers, it's just a part of everyday life. It can help…

Jay Leonard
June 16, 2017
Content Marketing

4 Writing Tips to Optimize Your Content for SEO

Writing good content to boost your SEO efforts is all but a simple task – you need to provide our…

Jay Leonard
June 16, 2017
Content Marketing

The Importance of Content Marketing in 2017 and Beyond

You must have heard the phrase content is king. Now, that may well be a marketing buzzword but this year…

Jay Leonard
June 14, 2017
Content Marketing

When Does It Make Sense to Outsource Content Marketing?

How long does it typically take you to write a 500-word blog post for your company? If your answer is…

Connor Brooke
June 14, 2017
Content Marketing

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