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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

How To Build A Brand Using Content Marketing

According to the 2013 Content Marketing Institute Report, 85% of B2B Marketers use content marketing to promote their products and…

James Spillane
May 4, 2013
Content Marketing

12 Ways To Improve Your Content Marketing Strategy With Real Science

Persuasion and Content Marketing Before you roll your eyes and scroll further down your RSS feed to find something that’s…

Alan Draper
May 3, 2013
Content Marketing

Content Marketing – Using Content to Win Business and Build Trust – Part Two

For part two in this series, I will focus on audience. Who are you talking to? Knowing your audience is…

James Spillane
May 3, 2013
Content Marketing

51 Inspirational Quotes For Being Successful Content Creators

I love to read inspirational quotes as these powerful nuggets of wisdom always motivate me to take an action. They…

James Spillane
May 2, 2013
Content Marketing

3 Tips for Keeping Your Buyer Personas Fresh and Alive

Recently, I walked into a conference room and saw a simple tin can labeled “Assumptions.” The “swear jar” equivalent was…

Connor Brooke
May 2, 2013
Content Marketing

Hiring a Writer for Your Brand? 11 Must-Have Qualities

When hiring a ghostwriter or copywriter for your brand, what’s the #1 thing you look for? The answers below come…

Connor Brooke
May 2, 2013
Content Marketing

Thought Leadership Content: The Art of the Charticle

Normally when some travesty occurs in the world of content or journalism, it’s the bloggers that get the blame. In…

Connor Brooke
April 30, 2013
Content Marketing

5 Ways to Create Visual Blog Content with Mind Maps

In today’s post-literate world, visual content makes it possible to convey complex information in a variety of concise, understandable, and…

Connor Brooke
April 28, 2013
Content Marketing

Content Marketing For Business To Business (Infographic)

Content Marketing is important to the success of your biz, so we’re going to keep bringing you lots of info,…

James Spillane
April 26, 2013
Content Marketing

5 Social Media Content Mistakes to Avoid

Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. When…

James Spillane
April 24, 2013
Content Marketing

15 Content Marketing Golden Rules For Real Results

Many business leaders under estimate the work required to develop good content marketing that drives real results. Many think it’s…

Connor Brooke
April 23, 2013
Content Marketing

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