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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Is Content Placement The New Guest Post?

The race to keep up with the latest updates to search algorithms continues. A whole host of techniques, that have…

Jay Leonard
April 22, 2013
Content Marketing

How to Build a Content Marketing Machine: Part I

Content marketing has become the favorite among Internet marketers. After many years of trying different approaches, marketers now recognize the…

Connor Brooke
April 20, 2013
Content Marketing

Target Audience Examples: Three Commercials That Have it Figured Out

One of the first steps that are mentioned for any effective marketing plan is figuring out your target audience; the…

Connor Brooke
April 18, 2013
Content Marketing

How to Write Compelling Content Without Being an Expert

We all have moments in our writing lives when we’re assigned a topic that sounds like a never-before-heard-of foreign language…

Jay Leonard
April 18, 2013
Content Marketing

Transform Your Team into Epic Content Creators: 6 Steps

Content marketers who want to be successful today face one major obstacle: scaling high-quality content production. Outsourcing the volume of…

James Spillane
April 18, 2013
Content Marketing

3 Video Content Assets You Can Create Without a Video Camera

Content marketers and analysts alike predicted that online video would soar in popularity and significance to become one of the…

James Spillane
April 17, 2013
Content Marketing

Study Shows Producing Enough Content is Marketers Biggest Challenge

According to a new CMI research report, the 2013 B2B Content Marketing Benchmarks, Budgets and Trends, the biggest challenge for…

Connor Brooke
April 16, 2013
Content Marketing

The Future of Selling: Selling Without Actually Selling

The expectations towards content marketing will increase in the coming years. Consumers will be spoiled with so many interesting content,…

Connor Brooke
April 16, 2013
Content Marketing

5 Content Creation Tactics Every Marketing Rock Star Needs

What content creator doesn’t want the secret to producing rock star-quality content every time? Not many. Face it: Creating amazing…

Connor Brooke
April 15, 2013
Content Marketing

Branding & Content Marketing: 2 Definitions of the Same Thing?

These days, there’s a very fine line between a company’s “brand” and its “content marketing.” The two terms are almost…

Jay Leonard
April 14, 2013
Content Marketing

How Are Content Marketing and Copywriting Different?

You might have never thought to ask this question. After all, content marketing and copywriting are often seen as the…

Jay Leonard
April 13, 2013
Content Marketing

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