Content marketing has become the favorite among Internet marketers. After many years of trying different approaches, marketers now recognize the…
Content Marketing
Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.
One of the first steps that are mentioned for any effective marketing plan is figuring out your target audience; the…
We all have moments in our writing lives when we’re assigned a topic that sounds like a never-before-heard-of foreign language…
Content marketers who want to be successful today face one major obstacle: scaling high-quality content production. Outsourcing the volume of…
Content marketers and analysts alike predicted that online video would soar in popularity and significance to become one of the…
According to a new CMI research report, the 2013 B2B Content Marketing Benchmarks, Budgets and Trends, the biggest challenge for…
The expectations towards content marketing will increase in the coming years. Consumers will be spoiled with so many interesting content,…
What content creator doesn’t want the secret to producing rock star-quality content every time? Not many. Face it: Creating amazing…
These days, there’s a very fine line between a company’s “brand” and its “content marketing.” The two terms are almost…
You might have never thought to ask this question. After all, content marketing and copywriting are often seen as the…