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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

8 More Cold, Hard, Content Marketing Stats

Ready for another refreshing blast of cold, hard content marketing facts? In last month’s post,I talked about how content marketing…

Jay Leonard
July 18, 2013
Content Marketing

Content Marketing — How Do You Win the Battle of Crappy vs. Compelling?

I recently got a content order from a search marketing firm that I've done business with over the years.  They…

Jay Leonard
July 18, 2013
Content Marketing

Channel Partner Success Through Content Syndication

Are you a vendor that increasingly relying on your indirect channel for a greater share of revenues? Or maybe the…

Jay Leonard
July 16, 2013
Content Marketing

Is Video the Most ‘Precious’ Content for Prospect Engagement?

What types of content delivers the highest ROI? That’s the focus of an inforgraphic I came across recently from the…

Alan Draper
July 16, 2013
Content Marketing

Redefining Quality In Content Marketing

A recent article in Social Media Today states that the secret to creating great web content is to help your…

Connor Brooke
July 16, 2013
Content Marketing

How Many Words is a Picture Really Worth?

You’ve heard it many times, but is a picture really worth that much more than text? It appears to be…

Connor Brooke
July 15, 2013
Content Marketing

How To Become A Content Marketing Machine

One of the most important aspects of your personal branding strategy is creating high-quality content to show your expertise and…

James Spillane
July 14, 2013
Content Marketing

Why Coca-Cola’s ‘Share a Coke With…’ Campaign is a Stroke of Content Genius

By now, you’re probably sick of the seemingly constant images of name-adorned Coca-Cola bottles being posted on various social networks.…

Jay Leonard
July 13, 2013
Content Marketing

A Seamless Content Marketing Process for a Highly Regulated Industry

The number one challenge Patti Ernst has when it comes to creating content is time. "The sales team is well-trained,…

Connor Brooke
July 11, 2013
Content Marketing

7 Reasons Why Your Clients Shouldn’t Write Their Own Content

It goes without saying that we’re huge proponents of blogging for business. And, if you’re reading this post, then you…

James Spillane
July 8, 2013
Content Marketing

Increasing Sales Productivity – Does Content Hold the Key?

More companies are looking to expand their content efforts with an eye on increasing sales productivity and effectiveness. I’ve written…

Connor Brooke
July 8, 2013
Content Marketing

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