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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Why You Need Content Marketing For Personal Branding

Content marketing has gotten a lot of buzz lately – and for good reason. It’s a powerful way for brands…

Connor Brooke
July 27, 2013
Content Marketing

Defining Digital Content Curation

“Content curation” is one of those phrases that gets repeated ad naseum without much thought about what it actually means…

Jay Leonard
July 25, 2013
Content Marketing

Content Marketing is Just Like SEO… Only Better!

With a headline like that, I'm sure many of you are already shouting at your screens, saying I've got it…

Alan Draper
July 25, 2013
Content Marketing

More Fun Memes That Also Teach

Funny and True Content Marketing Images I do not believe that a marketing agency (or any business for that matter)…

Alan Draper
July 24, 2013
Content Marketing

Just What Does a Content Writer Do, Anyway?

Content Writers De-Mystified So, whenever someone asks me what I do, I reply that I'm a content writer. Quite often,…

Connor Brooke
July 24, 2013
Content Marketing

10 Actionable Ways to Use Video for Content Marketing

As brands look toward new and innovative ways to promote their content, the use of videos can be an effective…

Connor Brooke
July 24, 2013
Content Marketing

Using Vine to Deliver and Promote Your Content

I'll admit it: when it comes to new technology, I'm not always among the early adopters. Why not? Two reasons:…

James Spillane
July 22, 2013
Content Marketing

Are You Taking the “Easy Route” to Effective Content Marketing? [Research]

What do you get when the best and brightest minds in content marketing unite? You get best practices, winning tactics,…

Jay Leonard
July 22, 2013
Content Marketing

10 Content Marketing Best Practices for Greater Efficiency

Every business person, no matter what kind of organization they are part of (B2C, B2B, non-profit, or solo entrepreneur), seeks…

Jay Leonard
July 22, 2013
Content Marketing

3 Ideas to Improve Content Relevance for Sales

New research shows that reps prefer content relevance over frequency when it comes to enabling sales. While I believe content…

Connor Brooke
July 21, 2013
Content Marketing

Compelling Content: 3 Key Points from the Consumer POV [Research]

As content marketers, we rely on research and data to help shape our current and upcoming programs: It’s what helps…

Jay Leonard
July 21, 2013
Content Marketing

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