Interactive content marketing is the key to tomorrow’s digital marketing strategy. It offers increased customer engagement, better customer experience, better customer understanding, increased number of site visitors – the list can go on and on.

Change naturally comes with the hesitations, the questions or the negative headshakes. So in order to change those no’s to yes’s, dispel hesitations, answer questions and make those headshakes into head nods, we’ll let the numbers speak for themselves.

Here is a list of 10 interactive content marketing stats that will make you wonder why you still haven’t incorporated an interactive content marketing strategy within your digital marketing campaign.


1. In a Content Marketing Institute Survey in 2016, 75% of marketing participants said they anticipated that their company or organization would increase their utilization of interactive content marketing.

2. In the same survey, 51% respondents have been implementing an interactive content strategy into their overall digital marketing campaign for 3 years or longer.

3. In the same survey, 79% of marketers agreed that interactive content can have reusable value, increasing the number of repeat visitors and multiple exposures.

4. According to Marketo, 89% of current marketers are focused on creating more high-quality and engaging content over the next 12 months.

5. According to the Content Marketing Institute, Marketers spend 28% of their budget on content marketing.


6. However, that number will increase by the end of they year by 59% according to OneSpot.

7. According to DNB, the top 3 challenges that accompany content marketing are

  • Creating engaging content
  • Producing content consistently
  • Measuring content effectiveness

8. According to Ion Interactive, 93% of marketers agreed that interactive content is effective in educating its buyers.

9. In the same survey, 88% of marketers said that interactive content is effective in differentiating their brand from their competitors

10. According to Ion Interactive, 70% of marketers say that interactive content is effective at converting site visitors.

Thanks for reading! This post was originally featured on the Votion Blog (see the original here). If you’d like to explore the Votion interactive content platform for free, just head over to the sign-up page.

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