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Social Media Crisis Communication: Lessons From Target’s Data Breach

Using Social Media in Effective Crisis Communication In today's digital world, even the best-prepared companies can face data leaks or…

Jay Leonard
January 3, 2014
Business Articles

How Mobile Apps Have Changed The Way We Do Business

Mobile applications have fundamentally overhauled the basic principles that govern humanity’s ability to conduct monetary transactions. The cellular platform has…

Jay Leonard
January 1, 2014
Business Articles

Keys to Being Social: Authenticity

Authenticity. What is it? We hear it tossed around as an attainable attribute but how does it affect our social…

Alan Draper
December 31, 2013
Business Articles

How to Measure Your Facebook Page with Facebook Insights

Facebook Insights is one of the most important features of the whole Facebook experience for Brands. Facebook Insights have undergone…

Connor Brooke
December 31, 2013
Business Articles

Virtual Offices: Is Working Remotely Good for Business?

The concept of virtual offices certainly sounds great on paper, offering businesses the opportunity to operate without a permanent office…

Jay Leonard
December 31, 2013
Business Articles

How to Nail an SDR Interview: 7 Tips

SALES DEVELOPMENT REPRESENTATIVES (SDR’s) play a critical role in B2B organizations. They drive revenue pipeline by qualifying inbound leads and…

Jay Leonard
December 31, 2013
Business Articles

How a “Soft Launch” Can Help You Launch Marketing Automation

It was the end of November, and I was helping a large, global client transition from their old marketing automation…

Alan Draper
December 31, 2013
Business Articles

How To Use Vine Or Instagram Videos To Sell Your Products (with examples)

Creating short, captivating videos of 6 to 15 seconds is the latest trend around social spheres these days. And, with…

James Spillane
December 31, 2013
Business Articles

Why Kevin McCallister Is Better At Business Than Most Adults

In lieu of the holidays, what better way to celebrate closed offices and parties than with one of the best…

Jay Leonard
December 30, 2013
Business Articles

How to Persuasively Leverage Loss Aversion for Your Company’s Gain

Many studies indicate that people are more affected by the thought of losing what they have than by the chance…

Jay Leonard
December 30, 2013
Business Articles

How To Increase +1s To Your Article

Last week, I discussed the impact of a +1. The question is, how can you get more of them? If…

Connor Brooke
December 29, 2013
Business Articles

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