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Business Articles

Stop Writing for The Machine: How SEO Kills Customer Engagement

A client recently groused about his negotiations for a book contract with a major publishing house. He had conducted extensive…

James Spillane
January 28, 2014
Business Articles

When Fans Attack: How to Respond to Negative Feedback

Steps To Take to Create Effective Social Media Communication Many brands and businesses are using social media to advertise and…

Jay Leonard
January 28, 2014
Business Articles

Why You Need A Social Media Newsroom

There are several aspects to personal social media that has the potential to push businesses into the future, regardless of…

Connor Brooke
January 28, 2014
Business Articles

6 Things to Keep in Mind When Starting a Facebook Page

If you’re starting a Facebook page, or thinking about starting a Facebook page – you should know that it’s hard…

Alan Draper
January 27, 2014
Business Articles

How the Indian Airline Industry is Leveraging Social Media?

Air passenger traffic in India is increasing on a tremendous pace. It is a very well known fact that aviation…

Jay Leonard
January 24, 2014
Business Articles

Lead Generation Stats That Prove Marketing Automation works

Investing in marketing automation can be a hard thing to decide on for a marketer, especially now that a lot…

James Spillane
January 24, 2014
Business Articles

The Importance of Researching Your Business Competitors

One of the most important factors towards the longevity of a start-up is continuous research and assessment of the competition.…

Connor Brooke
January 23, 2014
Business Articles

The Snapchat Effect

The micronization of social media is changing the rules of digital marketing. Here's how. You may have heard of something…

Connor Brooke
January 23, 2014
Business Articles

Three Ideas to Grow Your Social Strategy

Facebook is one of the great achievements of our time. Brands have never had such an easy and low-cost way…

James Spillane
January 23, 2014
Business Articles

Does Matt Cutts’ Statement on Guest Posting Signal a Weakness at Google?

The news of the week in the SEO community comes off the back of this post by Matt Cutts. He…

Connor Brooke
January 23, 2014
Business Articles

Is This The Secret Sauce In Active Online Customer Communities?

How to Capitalize on One of the Most Underutilized Online Community Management Tools You have numerous tools at your disposal…

Alan Draper
January 23, 2014
Business Articles

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