Facebook ads provide marketers with unique targeting options across different segments, such as location, demographics, interests, and behaviors. However, mastering…
Business Articles
A PR crisis typically involves employee mistakes or malfeasance, natural or manmade disasters, or regulatory actions. The Tide Pod Challenge…
Growing a small business is no easy feat and requires a tremendous amount of perseverance, dedication, focus, and even some…
Hey, it’s me again… your loyal user. Have we met? Do you know anything about me? No? Well, if you…
Finding a competitive strategy that offers a sustainable advantage is a challenge for most professional services firms. In this article,…
One of the most common questions I am asked in my Professional Scrum Master (PSM) courses and in coaching engagements…
Just this last week there were several articles in the news about the value of measurement and analytics. These are…
Whether you've been retired and you want to get a part-time job or you've had a stable job for a…
“How’s your job going?” It’s one of the most popular questions to ask a friend when catching up, and yet…
Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? If…