Facebook ads provide marketers with unique targeting options across different segments, such as location, demographics, interests, and behaviors. However, mastering…
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A PR crisis typically involves employee mistakes or malfeasance, natural or manmade disasters, or regulatory actions. The Tide Pod Challenge…
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Growing a small business is no easy feat and requires a tremendous amount of perseverance, dedication, focus, and even some…
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Hey, it’s me again… your loyal user. Have we met? Do you know anything about me? No? Well, if you…
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Finding a competitive strategy that offers a sustainable advantage is a challenge for most professional services firms. In this article,…
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One of the most common questions I am asked in my Professional Scrum Master (PSM) courses and in coaching engagements…
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Just this last week there were several articles in the news about the value of measurement and analytics. These are…
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Whether you've been retired and you want to get a part-time job or you've had a stable job for a…
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“How’s your job going?” It’s one of the most popular questions to ask a friend when catching up, and yet…
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Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? If…
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