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Business Articles

B2B Sales: What Should We Be Measuring?

If we’re in sales, there are two obvious monetary measures of our success: revenue and margin. Revenue is particularly important…

Alan Draper
July 23, 2018
Business Articles

4 Ways UX Research Can Be Used To Improve An Old App

According to recent research by Gartner, 20 percent of companies will be letting go of their apps come 2019. Does…

Alan Draper
July 23, 2018
Business Articles

Straight Talk: Who’s Really Freelancing and Why

You’ve probably heard the stats about the growth of the freelance workforce (a.k.a. freelance economy). Upwork’s Freelancing in America report…

Alan Draper
July 23, 2018
Business Articles

How to Run a Successful Facebook Retargeting Campaign

When making a purchase I like to explore the market to ensure I am getting a good deal that will…

Jay Leonard
July 23, 2018
Business Articles

How to Network and Build Authentic Relationships

The people you know and surround yourself with will make all the difference in business and life. There’s no coincidence…

Connor Brooke
July 23, 2018
Business Articles

AdWords vs. Analytics: Building the Best Remarketing Lists for eCommerce

It’s well-known that Google remarketing ads are a strong and essential part of a top-notch multi-channel eCommerce marketing strategy. They…

Connor Brooke
July 21, 2018
Business Articles

When it’s Time to Change Your Prices

First, a fact. Too many people at too many companies see price as a constant. They believe in the “set…

Jay Leonard
July 21, 2018
Business Articles

Rock Your Direct Sales Business With This Content Marketing Strategy

As the direct sales industry shifts from home parties to online sales, many direct sales consultants are unsure how to…

Jay Leonard
July 20, 2018
Business Articles

16 Office Exercises: How to Stay Healthy Without Looking the Fool

“I don’t have time to exercise. I can’t do it at the office, and I’ll look like an idiot if…

Jay Leonard
July 20, 2018
Business Articles

6 Things to Check for When Your Organic Traffic Suddenly Drops

If you’re a website owner or content marketer, you’ve likely experienced this a few times before: your site traffic suddenly…

Connor Brooke
July 20, 2018
Business Articles

12 Questions to Ask Potential Clients About Their Needs

Finding a serious customer is hard work. Asking some of these questions may make it easier to find and keep…

Jay Leonard
July 20, 2018
Business Articles

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