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Business Articles

Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

In the content world, we often discuss the importance of understanding our target audience, but I admit we don't always…

Connor Brooke
October 9, 2018
Business Articles

How to Hire Team Players

What do you look for in the hiring process? You obviously want to find applicants who possess the technical skills…

James Spillane
October 9, 2018
Business Articles

Google Killing Google+

Sending shock waves through the Social Media world, Google announced Monday that it is killing off Google+, their Social Networking…

Connor Brooke
October 9, 2018
Business Articles

How to Hire for Culture Fit

Many studies have shown that culture fit can lead to better retention rates. In today’s competitive job market, this is…

James Spillane
October 9, 2018
Business Articles

How To Create Instagram Stories Ads That Convert (And Grow Your Followers Too!)

So you’ve got an Instagram marketing strategy in place and ready to try out a few Instagram ads, but not…

Alan Draper
October 9, 2018
Business Articles

9 Mistakes You Could Be Making On Your Website That Can Ruin Your Business

Having a website for your brand is a wonderful thing, especially if you are focused on working globally. You can…

Connor Brooke
October 9, 2018
Business Articles

Developing Technologies: 10 Systems That Will Impact Product-Based Business

With technology gaining an ever-growing role in the business world, from major organizational decisions to day-to-day operations, which type of…

Alan Draper
October 8, 2018
Business Articles

How Mobile Can Drive Customer Experience: Leveraging Location Data

As every marketer knows, the goal is to reach customers with the right offer, at the right time, in the…

Connor Brooke
October 8, 2018
Business Articles

3 Ways to Save Money on Paid Search

If yours is like most companies, your business derives a lot of prospective customers and new web visits from paid…

Connor Brooke
October 8, 2018
Business Articles

Shifting & Sharing the Teaching Responsibility

Shift & Share is a Liberating Structure that helps spread novelty across groups and functions. Innovators showcase their ideas or…

Alan Draper
October 8, 2018
Business Articles

7 Local Search Optimization Tips for Bing

Since Google maintains the largest market share, often times, it’s easy to forget about the fact that other search engines…

Connor Brooke
October 8, 2018
Business Articles

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