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Business Articles

An Open Letter to Public Relations Professionals

Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will…

Connor Brooke
March 21, 2019
Business Articles

Assume Capability, Not Intent

“Assume capability, not intent,” is part of a military maxim used in intelligence. While somewhat more arcane when employed in…

Connor Brooke
March 21, 2019
Business Articles

ADA Compliance & Website Accessibility: Dangers of Non-Compliance

In 1990 when the Americans with Disabilities Act (ADA) was first signed into law, there wasn’t much concern about the…

Connor Brooke
March 21, 2019
Business Articles

You’re Funded. Now What? 4 Ways to Accelerate Growth

For fledgling companies, venture capital investment can feel like the prize at the end of a long, arduous journey. Less…

Jay Leonard
March 21, 2019
Business Articles

Getting Comfortable with Risk Central to PR Success, Suggests Survey

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press…

Frank Strong
March 20, 2019
Business Articles

5 of the Best Free Keyword Research Tools in 2019

Keyword research has always been a key part of SEO, though it can be time-consuming and complex. To improve your…

Connor Brooke
March 20, 2019
Business Articles

How to Turn NPS Detractors Into Promoters

The Net Promoter Score (NPS) metric is the perfect way to determine which customers are your brand advocates (NPS Promoters),…

James Spillane
March 20, 2019
Business Articles

Top 5 Mobile App Development Tools

Choosing a mobile app development tool is more of like a one-time investment. If it is good, you can reap…

Jay Leonard
March 20, 2019
Business Articles

The Hidden Costs of Freelancing

People who want to become freelancers are often blinded by the major perks of the gig; working for yourself, working…

Jay Leonard
March 20, 2019
Business Articles

Poor Colour Contrast Can Impact Your Website

Imagine trying to browse the internet but you can’t read anything. You squint and look closer. You adjust your screen.…

Connor Brooke
March 20, 2019
Business Articles

5 Simple Strategies to Energize Your Sales Team

If you’re leading a sales team – whether in a Fortune 500 company or a small startup or at a…

Alan Draper
March 19, 2019
Business Articles

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