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Business Articles

What the Public Relations Industry Gets Wrong About Artificial Intelligence

Artificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting “smart” email…

James Spillane
August 19, 2019
Business Articles

5 Easy Ways to Incorporate Facebook Stories into Your Social Media Marketing

Video is all the rage on social media. In 2016, Facebook’s Nicola Mendelsohn, Vice-President for Europe, the Middle East and…

Jay Leonard
August 19, 2019
Business Articles

New 2019 Facebook Changes That Will Affect Brands

Facebook is making big changes, and as a result, businesses are going to be affected by them. In March, Mark…

Connor Brooke
August 19, 2019
Business Articles

The Lowest Form of Sales Management

Sadly, too many managers seem to mindlessly echo the same meaningless mantra from some hopelessly outdated sales manager playbook. The…

Connor Brooke
August 16, 2019
Business Articles

Key Resources and Your Business Model

A company’s key resources allow it to create and deliver its value proposition. Its key resources also allow you to…

Alan Draper
August 16, 2019
Business Articles

How to Drive More Sales and Revenue with Your Facebook Ads

Facebook has more than 2.3 billion active monthly users, so of course, marketers flock to the service. But what if…

Jay Leonard
August 16, 2019
Business Articles

Before You Accept a Website Design Price Think of This…

Kelsey needed a new website. At least, that’s what she thought after reading an article on websites, revenue, design, and…

James Spillane
August 16, 2019
Business Articles

Guide to Sharing on Social (Part 2)

In the first instalment of our guide to sharing on social, we looked at the content you should be sharing…

Connor Brooke
August 16, 2019
Business Articles

Sales is Simple, Buying Isn’t!

I succumbed to a certain amount of narcissism (as I often do) in my post: Sales Is Simple, Simple Is…

Connor Brooke
August 16, 2019
Business Articles

Are You Taking a Data-Driven Approach to Managing Customer Support?

There’s no way around it – in the modern business world, companies need data from all areas of their business…

Connor Brooke
August 16, 2019
Business Articles

How to Use Qualitative Research to Kickstart Your Segmentation Process

Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a…

Jay Leonard
August 16, 2019
Business Articles

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