Business Articles

With over 2.50 billion active users on Facebook, it’s safe to say that it’s the most popular social media platform…

In business, inclusivity of prime importance. It helps you reach your audience and makes your product, content, or service easily…

Care about your bottom line? Then you should preferably hire women rather than men. This is true regardless of whether…

When you first launch a new partner incentives program, it may be easy to generate interest amongst them. After all,…

Learning about SEO is something that every marketer, blogger or business person trying to advertise their brand needs to do.…

Google Trends is a free tool that provides search data for keywords and topics. A lot of marketers underestimate the…

Legendary engineer and management consultant W. Edwards Deming once said, “A bad system will beat a good person every time.”…

Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and…

If you’ve seen The Office, you might recall the episode where Dwight and Jim find out their customers have been…

Some keywords garner so many clicks, you can quickly drain your budget if you use them. So you (or your…