Business Articles

You’ve spent a lot of time carefully curating your buyer persona using customer demographics and interviews, surveys, and social media…

The importance of teamwork is well known. Effective teams are what separates a high performing culture from a mediocre one.…

Words are incredibly powerful. They form the foundation of our communication with one another. When used effectively, words can influence…

Adding new people to your team can be very exciting, but it can also be stressful if you haven’t ironed…

One thing that is critical for a successful Agile Transformation is training at all levels, especially agile leader training. Unfortunately,…

Like every year, we thought that 2019 was terrible, and it would finally be 2020 when we are living the…

Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is…

The business landscape is not what it used to be 10 years ago. A decade ago, most businesses generated revenue…

It goes without saying but I’ll say it anyway: influencer marketing works and there’s every reason to invest in it.…

“Workin’ 9 to 5, what a way to make a livin’. Barely getting by, it’s all takin’ and no givin’”…