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Business Articles

Why Klout Really Matters

Klout is a social media tool that measures your online influence by evaluating your activity on a variety of social…

Alan Draper
October 4, 2011
Business Articles

What We Have Over Here is a Failure to Communicate

The whole Netflix issue clearly shows what can go wrong when a company fails to communicate with its customers. The…

Jay Leonard
October 4, 2011
Business Articles

Alibaba’s CEO Jack Mao States Interest In Yahoo: Quick Thinking Or Just Practical?

Alibaba’s Group CEO and Founder Jack Mao stated his interest in buying up Yahoo at a Stanford conference yesterday. Amongst…

Connor Brooke
October 3, 2011
Business Articles

The Secret Video Games Hidden in Microsoft Office

As a general rule you probably shouldn’t be playing video games at the office. However, back in the day Microsoft…

Jay Leonard
October 1, 2011
Business Articles

Hire Young Expert Assistants, Hire Old Experienced Advisers

You might have read Kyle’s recent blog post about hiring young consultants. There’s a big discussion on that post, as…

Connor Brooke
September 30, 2011
Business Articles

Hello Kitty: A Look At The Social Media Sentiment Around This Popular Brand

How cute is too cute? That’s the question for the Hello Kitty brand. The main audience is “pre-teen girls,” and…

Connor Brooke
September 29, 2011
Business Articles

Porter’s 5 Forces in the Age of Social Media

Porter’s 5 forces model illustrates current competition and the potential for new rivals. First published in 1979 and recently revised…

James Spillane
September 28, 2011
Business Articles

Swatch Netnography: A Look at Consumer Sentiment in Social Media

Swatch aims for its watches to be seen as stylish, modern, and budget-friendly. And for some, they definitely are. However,…

Alan Draper
September 26, 2011
Business Articles

The Benefits of Using Foursquare

Foursquare announced Tuesday that this location-based service hit a billion check-ins, which is a pretty big milestone for a fairly…

Jay Leonard
September 23, 2011
Business Articles

11 Facebook Marketing Tips and Tactics for B2B Marketers

Facebook has an image problem. It started as a social network that was initially invented to provide a voting platform…

Connor Brooke
September 22, 2011
Business Articles

Let’s Talk About How to Start Curating Content

One of the great things about my particular community, I’ve discovered, is that people aren’t afraid to ask me questions.…

Jay Leonard
September 21, 2011
Business Articles

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