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Continuous Improvement is a False Dream. Wake Up.

Last week, what caught my attention repeatedly (besides the usual project stress) was the endless focus on continuous improvement and…

Connor Brooke
March 6, 2012
Business Articles

6 Social Media Personas You Want to Meet

Interesting meme hitting the interwebs and the office cubicles these days: applying persona research to social media. I guess social…

Jay Leonard
March 6, 2012
Business Articles

It’s All Fun and Games on Facebook

Games perform better on social networks than on any other online platform. But is Facebook becoming the largest interactive playground…

James Spillane
March 6, 2012
Business Articles

Rethinking Fan Gating Strategies for Facebook’s New Timeline for Pages

Is "Fan Gating" dead with Timeline? This is a oft repeated question across the web since the February 29 announcement…

Connor Brooke
March 5, 2012
Business Articles

Personal Details in Your Pitch is Your Ticket to Publicity

Trust me when I tell you that a media list chock full of juicy personal details about a journalist or…

Alan Draper
March 4, 2012
Business Articles

Solving Why My Facebook Business Page Like Button Has Vanished or Disappeared?

Where, oh where… Has My Like Button Gone? This is one of those puzzling things that confuses many new Facebook…

Jay Leonard
March 4, 2012
Business Articles

3 Ways to Expand Your B2C Inbound Marketing Reach with Pinterest

Although it’s been around for a few years, we’re all well-aware that Pinterest has seen a huge spike as of…

Alan Draper
March 2, 2012
Business Articles

Crowdsourcing – 5 Ways Small Businesses Can Use A Crowd

Through social media platforms, we have access to large crowds. The question is: how do you reach and utilize the…

Connor Brooke
March 2, 2012
Business Articles

Public Relations Redefined…Supposedly

If you work in the PR field, you likely saw this New York Times article by Stuart Elliot about the…

Jay Leonard
March 2, 2012
Business Articles

Pinterest for Business

Recently we posed the question to our Facebook and Twitter followers “how does your company use Pinterest”? After receiving a…

Connor Brooke
March 2, 2012
Business Articles

Is it Marketing, PR, or Just Plain Ol’ Communications?

  In this business, and probably in most businesses, we do a lot of hand wringing. As marketers or PR…

Connor Brooke
March 1, 2012
Business Articles

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