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Social Media Marketing Strategy = Marketing Strategy

99% of the time I am asked to help with someone’s social media strategy, the question comes back to their overall marketing strategy. …

Jay Leonard
December 23, 2011
Business Articles

Measuring Windows Performance Impact for VDI Planning

Here is a link to a new guest post that I was invited to do over at The Virtualization Practice…

Jay Leonard
December 22, 2011
Business Articles

Social Brand or Business?

What’s the difference between a social brand and a social businesses? Orientation. If your social activity is all customer facing,…

Alan Draper
December 19, 2011
Business Articles

The Impact of #NewTwitter

Twitter has a new face, and the webosphere has been abuzz with the news since it broke last week. The…

Connor Brooke
December 15, 2011
Business Articles

The Social CIO: Texas Health Builds a Knowledge Engine

Recently I posted a rant about the failure of CIOs to take a leadership role in their company’s social media…

Alan Draper
December 14, 2011
Business Articles

How to Track Customers and Prospects Using Twitter

Using social media to keep an eye on your customers and prospects is simple with Twitter. I wanted to create…

Jay Leonard
December 14, 2011
Business Articles

Lands’ End Contest Confirms Strategic Role of Pinterest for Brands

Though most of my time is spent helping companies create and communicate clear and compelling visions to grow their businesses…

Jay Leonard
December 14, 2011
Business Articles

Content Before Klout – Why Social Influence Is More Than A Score

Today, let's kick things off with a self-affirmation inspired by Stuart Smalley. You are not just a number. Just like…

Jay Leonard
December 13, 2011
Business Articles

New Tweetdeck is Geared For Mainstream Users

This Friday Twitter launched #newnewTwitter with a pretty makeover. But, it wasn't just Twitter.com and Twitter mobile that experienced a…

Connor Brooke
December 13, 2011
Business Articles

Engaging Strategies: What Were 2011’s Stand-Outs?

With 2011 rapidly coming to a close, the year-end wrap-ups and 2012 forecasts are starting to roll in. In Ad…

Jay Leonard
December 12, 2011
Business Articles

The Pros and Cons of Echo Chambers in Social Media

Let’s be honest; we are all really hooked on social media. I admit I am too; not a day goes…

Connor Brooke
December 11, 2011
Business Articles

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