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Big Data

The rate at which data is growing is increasing every day and in order to make sense of this big data, check out these articles for the latest big data tips.

When it Comes to Data, Go for Best, Not Perfect

https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/best_not_perfect_data.mp3 What Grilling Has to Do With Data Management Good data stimulates good decisions. This takes good data management. Living…

Laura Patterson
February 17, 2020
Big Data

Your Digital Fingerprint: Is It Yours or a Spectator’s?

Back in the mid-1980s, I wrote about how GPS would revolutionize our lives. One of my books published back then…

Jay Leonard
December 30, 2019
Big Data

4 Ways to Use Big Data to Grow Your Business in 2020

Big data is one of the most diverse tools marketers can use when growing their business. Essentially, big data is…

James Spillane
December 12, 2019
Big Data

How Does Big Data Analytics Work: Big Data: Definition, Applications and Examples

More and more data is being created every day. We are storing more information for each person, and we are…

Connor Brooke
December 10, 2019
Big Data

7 Data Cleansing Activities Companies Should Perform

Bad data can cost your business dearly. Keeping your data clean is critical. Only 29% of companies believe that their…

Alan Draper
November 18, 2019
Big Data

What is Database Cleansing and Why is it Important?

Did you know that 29% of companies believe that their current customer or prospect data is inaccurate in some way?…

Jay Leonard
November 11, 2019
Big Data

Is Data Science Worth Studying?

Many experts have already stated that data science is the future and could be the catalyst for a new age.…

James Spillane
October 23, 2019
Big Data

5 Mistakes When Building Predictive Analytics and How to Overcome Them

Prevention is more effective than cure, just as making decisions based on data and predictive modeling is more effective than…

Jay Leonard
October 2, 2019
Big Data

Intent Data: The Good, the Bad, and the Illegal

Every morning when a marketer gets into work, just after he or she fires up their computer and grabs that…

Connor Brooke
September 25, 2019
Big Data

The Best Customer-Centric Uses of Data

Becoming customer-centric—putting the customer’s needs and interests at the center of your goals and processes—is impossible without customer data. You…

Connor Brooke
September 23, 2019
Big Data

Are the Patterns in Your Data Leading You in the Wrong Direction?

For this article to be valuable let’s start with two assumptions about your data: First, that you have quality data,…

James Spillane
September 11, 2019
Big Data

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