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B2B Marketing

Check out these B2B marketing tips and best practices for creating successful B2B marketing campaigns to help you increase your brand awareness and lead generation efforts.

Who Influences The Buying Decisions in a B2B Sale? – Part 4 – Your Champion

The buying decision in a B2B sale is influenced by many people, and possibly groups. This is because business (B2B)…

Jay Leonard
January 4, 2014
B2B Marketing

I’m Still Christmas Shopping …

For those of you who fol­low me on Twit­ter or read my post ear­lier this week, it likely comes as…

Alan Draper
December 20, 2013
B2B Marketing

4 Sources for Identifying Leads in Complex B2B Sales

Professional services firms, like management consulting, financial services, and information technology, are involved in complex projects that engage large on-site…

Connor Brooke
December 16, 2013
B2B Marketing

B2B Social Media Marketing: Measure What Matters

Likes, Followers and B2B Marketers Adoration for Shiny Things Let me ask you a question. If you lead a business…

James Spillane
December 5, 2013
B2B Marketing

Simple and Actionable B2B Content Marketing Strategy Guide

The content arena is not just for the big and branded anymore. Everyone’s learning and starting to think like publishers.…

James Spillane
December 4, 2013
B2B Marketing

Four Trends and Predictions for B2B Social Media in 2014

2014 is right around the corner. Whether you have developed your annual social media strategy and budget yet or not,…

Alan Draper
December 2, 2013
B2B Marketing

Interesting Infographics: Who Is Your B2B Buyer?

We know that understanding the behaviours of their prospects and buyers is important for a successful B2B lead generation play.…

Connor Brooke
December 1, 2013
B2B Marketing

Marketing Harmony: Your Tactical Quartet for B2B Sales Results

harmony |ˈhärmənē| noun ( pl. harmonies ) the combination of simultaneously sounded musical notes to produce chords and chord progressions…

Connor Brooke
November 27, 2013
B2B Marketing

5 B2B Marketing Trends To Watch In 2014

In B2B marketing, 2013 was the year of content marketing, social media and marketing automation among other things. In 2014,…

Jay Leonard
November 27, 2013
B2B Marketing

The Rise of Slideshare, a Powerful B2B Lead Generation Tool

In this Forbes article, the magazine called Slideshare, the web’s leading slide-hosting service site, the “Quiet Giant of Content Marketing”.…

Jay Leonard
November 27, 2013
B2B Marketing

Learn How Customer Service Support Can Bring You Happy Customers

Surprisingly, a lot of businesses consider their customer service support as an enemy, or a nuisance to say the least,…

Connor Brooke
November 26, 2013
B2B Marketing

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