While many firms are already investing in content marketing, the latest research continues to underscore the importance of strong thought…
B2B Marketing
B2B Marketing
Check out these B2B marketing tips and best practices for creating successful B2B marketing campaigns to help you increase your brand awareness and lead generation efforts.
It seems like positioning your brand so that messaging and sales efforts speak directly to the target audience is kind…
B2B Marketing
Every industry and trade has their own terminology—words and phrases that may be unfamiliar to those on the outside. Marketing…
B2B Marketing
So you've hit your stride with a prospective customer. They responded to that initial cold email, a steady, back-and-forth dialogue…
B2B Marketing
New research reveals what influences B2B buying decisions and explains why the B2B buying process is getting longer. Earlier this…
B2B Marketing
With B2B buyers nearly 60% through the sales cycle before contacting a supplier and engineers investing the equivalent of more…
B2B Marketing
Generating leads is a crucial marketing activity. More leads in the pipeline, more chances to make a sale. Lead generation…
B2B Marketing
A couple of days ago, I performed a Google search using the term "sales and marketing alignment." My search produced…
B2B Marketing
Speaking as a B2B buyer, I don’t answer my phone anymore. I don’t read cold emails – in fact, thanks…
B2B Marketing
As a Millennial who tries to break the lazy and entitled stereotype (especially in my marketing job at SnapApp), I…
B2B Marketing