Brand standards are a set of guidelines for the colors; photography and graphic elements; logo specs; fonts and messaging that…
B2B Marketing
B2B Marketing
Check out these B2B marketing tips and best practices for creating successful B2B marketing campaigns to help you increase your brand awareness and lead generation efforts.
2017 was definitely the year of MarTech. Thousands of new startups who joined the marketing technologies landscape are pointing on…
B2B Marketing
One theme dominates the shifts in the B2B sales and marketing world — technology. That’s because technology enables us to…
B2B Marketing
The 2017 holiday season is here, and it’s a good time to reflect on what we appreciate. During this time…
B2B Marketing
B2B buyers continue to refine their purchase-decision journeys by involving more people and complexity, but they also say on-target content…
B2B Marketing
The Technological Takeover Over the last few decades, automation has reduced many job opportunities. Secretaries, now often called personal assistants…
B2B Marketing
Christmas is a busy time for everybody or so it seems. Many organizations think the public may be too busy…
B2B Marketing
There are times in life when a big decision must be made, but, sometimes, before we even have the chance…
B2B Marketing
Having a personal touch email sequence is NOT knowing everything about your leads. It’s also not just using their name…
B2B Marketing
Let’s be honest we all have our dreams, so in theory, every dream is personal. Instead of trying to sell…
B2B Marketing