Tom Wozniak, Author at Business2Community

Tom Wozniak

Contributor
12 Articles

Tom Wozniak heads up marketing and public relations for OPTIZMO Technologies, a company that delivers the industry’s most robust platform for email compliance and suppression list management to clients throughout the U.S. and around the world.

Wozniak brings over 20 years of experience in the digital marketing arena, having worked for companies across Ad Tech, performance marketing, database marketing, and the traditional agency arena.  Prior to joining OPTIZMO, he was VP of Marketing at SpotX, a digital video ad server and programmatic marketplace. He has also held leadership roles with Trueffect, Media Breakaway, Cahners Publishing, and NextAction, among other companies.  

Over the years, Wozniak has helped guide multiple startup and growth phase companies through the challenges of rapid growth.  In addition, Wozniak has launched several successful endeavors in the real estate investment arena.

Wozniak has gained experience in B2B and B2C marketing, sales, business development, client success, and training, across a wide variety of industries.  He lives in Denver, CO and is an active real estate investor who also mentors young entrepreneurs.

Latest Articles By Tom Wozniak

5 Email Marketing Trends to Watch for in 2022

As we head toward the end of 2021, it’s been a challenging and successful year for the digital marketing industry.…

Tom Wozniak
November 7, 2021
Email Marketing

Metrics That Will Matter in Email Beyond 2021

Email marketing has been one of the most effective digital marketing channels for decades (over 43 years in all) and…

Tom Wozniak
July 14, 2021
Email Marketing

5 Benefits of In-Person Industry Events

After a long solitary year of Zoom calls, no business travel, working remotely, and generally staying close to home, we…

Tom Wozniak
June 11, 2021
Strategy

Attending the First In-Person Industry Event in Over a Year

Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries…

Tom Wozniak
April 17, 2021
Strategy

4 Ways to Add Video to Your Marketing Strategy

Video is widely recognized as one of the most powerful tools for marketing and communication. Having put together various types…

Tom Wozniak
August 3, 2020
Video Marketing

4 Ways to Engage With the at Home Audience

Advertisers everywhere are trying to adapt to what has to be the most sudden, wide-spread, and continuing disruption to the…

Tom Wozniak
May 13, 2020
Digital Marketing

How Mobile Has Changed Email Marketing

Email has been around since 1971 and email marketing was born just a few years later, in 1978 (SmartInsights). As…

Tom Wozniak
April 29, 2020
Email Marketing

Using Suppression List Management for Audience Targeting

One of the most powerful capabilities of digital marketing is the ability to effectively identify and target audiences with relevant…

Tom Wozniak
April 9, 2020
Email Marketing

Is 2020 the Year Virtual Events Take Off?

Most of us are used to attending various types of events in our personal and work lives. Meetups, conferences, trade…

Tom Wozniak
March 30, 2020
B2B Marketing

4 Tips for People New to Working from Home

The impacts of COVID-19 are being felt throughout the U.S. right now and one of those is the fact that…

Tom Wozniak
March 20, 2020
Workplace Culture

How Marketing Teams Can Adapt to Having Fewer Industry Events

If you’re involved in marketing or sales for just about any industry where traveling to industry events is part of…

Tom Wozniak
March 17, 2020
Digital Marketing

The Benefits of Setting up an Email Affiliate Marketing Program

If you’re already taking advantage of an affiliate marketing program for your business, you know the benefits this strategy can…

Tom Wozniak
February 13, 2020
Affiliate Marketing Category

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