Tobin Lehman, Author at Business2Community

Tobin Lehman

Contributor
7 Articles

Tobin Lehman is a marketing strategist with over fifteen years experience helping brands identify, create, and deliver marketing programs. His agency, New North, specializes in B2B marketing programs that help companies increase their client base with effective lead generation marketing.

Latest Articles By Tobin Lehman

Open Letter: A Return to Truth, Journalism, and Integrity in Media

Dear Friend, There’s little need to convince you that we are living in unprecedented times. We now sit weeks after…

Tobin Lehman
November 27, 2020
Communications

Winning Deals on Something Besides Price

A common challenge we hear from prospects is that they are tired of ‘playing the price game’. What they mean…

Tobin Lehman
November 4, 2020
Strategy

When, How, and Why of Adjusting Marketing Strategy

There comes a time in the organization when the marketing strategy needs to be adjusted. Usually, this comes about due…

Tobin Lehman
September 2, 2020
Strategy

The State of Leads at the End of Q2, 2020

“What’s going on in the market?” I get asked this question all the time. It makes sense; everyone’s wondering the…

Tobin Lehman
June 29, 2020
Marketing

B2B Tech Marketing Social Media Tips

At New North, as a B2B tech marketing agency, we’ve run our fair share of social media marketing campaigns. We’ve…

Tobin Lehman
June 10, 2020
B2B Marketing

Importance of Brand Marketing in B2B Tech Marketing

You might wonder if brand is important in the B2B tech marketing space. It definitely is. There is a subtle…

Tobin Lehman
June 10, 2020
B2B Marketing

Tips for Integrating Marketing and Sales Teams

Having been in the industry for 20 some years now, I get pretty tired of the sales and marketing squabbles.…

Tobin Lehman
February 18, 2020
Marketing

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