Sangram Vajre, Author at Business2Community

Sangram Vajre

Contributor
63 Articles

Sangram Vajre has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He’s the author of Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter @SangramVajre.

Latest Articles By Sangram Vajre

Knowing Who Owns Strategy: How To Align Your Business [Podcast]

When a business is aligned, culture thrives, revenue and value creation is balanced, and it promotes exponential growth. But only…

Sangram Vajre
December 8, 2021
Podcasts

The Modern Leader: Strategies to Maintain High-Level Employees [Podcast]

Being a leader today just isn’t the same as it used to be. Almost anyone in a leadership position today…

Sangram Vajre
December 8, 2021
Podcasts

LinkedIn Conversation Ads: Tips to Integrate Into Your ABM Strategy [Podcast]

If you’re a B2B marketer, you’ve probably heard from executives that LinkedIn is pointless, expensive, and doesn’t deliver quality leads.…

Sangram Vajre
November 27, 2021
Podcasts

How to Project for the Future By Discussing Quarterly Successes & Failures [Podcast]

Taking time to reflect on what worked or didn’t work for the quarter is a good way to regroup and…

Sangram Vajre
November 26, 2021
Podcasts

Agile Marketing: It’s More Than Just a Buzzword [Podcast]

If you’re looking to adopt agile, before you go out and start learning software development like Scrum, you need to…

Sangram Vajre
November 23, 2021
Podcasts

The Attribution Mirage: Uncovering the Hidden Channel of Social [Podcast]

Measuring revenue channel success can be tricky in modern times. Before, executives could look at incoming leads, and other traceable…

Sangram Vajre
November 19, 2021
Podcasts

A Guide To Navigating Startups as a Marketing Leader [Podcast]

It can’t be understated: Being a marketing leader of a startup can be crazy and chaotic. Out of the million…

Sangram Vajre
November 18, 2021
Podcasts

The Power of Positioning: Tips To Finding Clarity [Podcast]

Positioning is fundamental to any business looking to provide clarity around competition, differentiation, and value. So why, then, do so…

Sangram Vajre
November 18, 2021
Podcasts

Choosing the Right Stories to Tell Organizationally & Personally [Podcast]

Once a decision is made, it becomes a story. Enough stories make up a life. When you look back and…

Sangram Vajre
November 17, 2021
Podcasts

How To Create an Effective Morning Routine Even If You’re Not a Morning Person [Podcast]

Some people are naturally morning people. For others, coffee might be the only way to get them out of bed.…

Sangram Vajre
November 17, 2021
Podcasts

How To Build A Better Brand With Storytelling [Podcast]

When you think of your favorite brands, are they selling products or a story? People buy from brands they trust.…

Sangram Vajre
November 16, 2021
Podcasts

How To Pick Better Customers Without Leads [Podcast]

A former CEO of our guest once said, “Get me as many leads as you can; I’ll let the sales…

Sangram Vajre
November 5, 2021
Podcasts

Chess Over Checkers: Acknowledging & Leveraging Generational Diversity [Podcast]

We’re living through a workforce composed of 4 generations each with its unique set of values. A 21 year old…

Sangram Vajre
November 5, 2021
Podcasts

How to Create an Always-On Experience For Your Customers [Podcast]

Every business knows that creating a better customer experience should be a priority. And oftentimes, a business will see the…

Sangram Vajre
November 5, 2021
Podcasts

Keeping an Edge in the Market With Competitive Enablement [Podcast]

Your company doesn’t exist in a vacuum. It’s a push and pull relationship with competing companies. Ignoring key aspects of…

Sangram Vajre
November 1, 2021
Podcasts

A Guide to ABM: 10 Lessons to Live By [Podcast]

Whether you’re a new company or an established one, today’s speaker has a question for you: Are you using ABM…

Sangram Vajre
November 1, 2021
Podcasts

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