Rob Jensen

Contributor
7 Articles

 

Rob Jensen is vice president of marketing for Ignite Advisory Group, a consultancy that helps B2B companies manage their customer and partner advisory board programs. Rob has spent over 20 years in marketing, communications and business development leadership positions with leading enterprise software and technology companies. In addition, Rob has specialized in initiating, managing and facilitating customer and partner advisory board programs in the U.S. and abroad. He can be reached at [email protected].

Latest Articles By Rob Jensen

Running Effective Customer Advisory Board Internal Stakeholder Meetings: 5 Must-Dos

As CAB managers maintain the momentum of the customer advisory board (CAB) programs, one of the key checkpoints on initiative…

Rob Jensen
March 31, 2021
Customer Experience

Providing Customer Advisory Board Meeting Presentations: Pros and Cons to Consider

We are sometimes asked by our clients whether they should (or shouldn’t) provide their customer advisory board (CAB) members the…

Rob Jensen
December 16, 2020
Customer Experience

Customer Advisory Board Meeting Gifts: 6 Virtual Tips and Ideas

With customer advisory board (CAB) meetings being conducted online, you may be wondering whether or not to send any materials…

Rob Jensen
October 24, 2020
Customer Experience

Responding to Advisory Board Member Delegation Requests: 8 Questions to Ask Yourself

Occasionally, customer advisory board (CAB) managers will receive a request from a CAB member to substitute another representative from their…

Rob Jensen
September 11, 2020
Customer Experience

Why These 5 Odd Customer Advisory Board Practices May Be Harming Your Program

As a customer advisory board (CAB) consultant, it’s always interesting to hear about how other CAB practitioners (who are not…

Rob Jensen
May 26, 2020
Customer Experience

Customer Advisory Board Meeting Postponed Due to Coronavirus? 5 Keys to a Successful Virtual CAB Meeting

With the Coronavirus pandemic sweeping the world, the business of business is grinding to a halt. With restrictions on travel,…

Rob Jensen
April 20, 2020
Customer Experience

Who From Your Company Should (and Should NOT) Attend Your Next Customer Advisory Board Meeting

We are often asked by customer advisory board (CAB) practitioners who from their companies should be invited to attend their…

Rob Jensen
February 28, 2020
Customer Experience

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