Mike Rosenberg

Contributor
9 Articles

Mike Rosenberg, CEO of Veracity  a boutique marketing agency based in Portland, Oregon, brings experience and passion from two distinct, yet similar, career paths in sports business marketing and online marketing. After many years promoting sports events, Mike jumped online to help build EngineWorks; a search marketing agency providing search engine optimization, paid search marketing and social media campaigns. EngineWorks was acquired by ethology in 2010. Serving a diverse client base, he gained valuable insight into businesses of all types.

As a proponent of ethical business practices, Mike is the Co-Chair of the Oregon in Ethics in Business Awards as a member of the Rotary Club of Portland. He also shares his online marketing expertise as an Advisory Board Member and Past President of SEMpdx, a professional business organization for the search marketing industry. He was honored in 2005 as a recipient of the Portland Business Journal’s prestigious Forty Under 40 award.

Mike’s marketing experience began when he served as Marketing Director for the Oregon Sports Authority and was charged with bringing events to Oregon and as Director of the largest sporting event in Oregon, the 2005 U.S. Figure Skating Championships. Mike set records in net revenue for the event and generated millions in economic impact for the city.

Latest Articles By Mike Rosenberg

Building Agency Partnerships to Develop a Winning Content Marketing Strategy

Imagine you’re sitting in a room with 100 televisions that are all turned on at once. What would it take…

Mike Rosenberg
November 15, 2021
Content Marketing

Get the Most Out of Your Next Trade Show with Public Relations Support

After the pandemic put a nearly year-long pause on major in-person gatherings, industry trade shows are beginning to happen again.…

Mike Rosenberg
November 2, 2021
Public Relations

Faster Than Normal PR with Peter Shankman [Podcast]

In the latest episode of the PR Talk podcast, Amy talks with Peter Shankman about PR as a career for…

Mike Rosenberg
May 21, 2021
Podcasts

Digital PR Dictionary

Links, Domain Authority, SEO PR…What Does It All Mean? We recently published a Public Relations Dictionary with many definitions of…

Mike Rosenberg
May 4, 2021
Public Relations

Why You Need to Create an Effective Content Marketing Strategy

Way back in 1996, when the internet was still in its infancy, Bill Gates wrote what has now become a…

Mike Rosenberg
April 20, 2021
Content Marketing

Here’s How Public Relations Can Help Your Website

A well-performing website can become one of a business’s most valuable assets. Not only does it inform the public about…

Mike Rosenberg
April 6, 2021
Public Relations

Digital PR: It’s About More Than SEO

Digital PR: It’s About More Than SEO The modern idea of public relations (PR) developed in response to the rapid…

Mike Rosenberg
February 5, 2021
Public Relations

Why Thought Leadership is an Essential Marketing Tool for Your Business

Moving Past the Jargon: Why Thought Leadership is an Essential Marketing Tool for Your Business For a while there, the…

Mike Rosenberg
January 11, 2021
Marketing

Who Needs PR Distribution Services?

Wow, I started the draft for this post four years ago and probably thought about writing it a few years…

Mike Rosenberg
February 19, 2020
Public Relations

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