Michael Marchese, Author at Business2Community

Michael Marchese

Contributor
4 Articles

Founder, Chairman and CEO, Tempesta Media, LLC,

a leading content, social media and influencer marketing platform. I’m responsible for corporate strategy, executive team leadership and overall business operations across all the company’s segments.

With over 25 years of experience, I have held various strategic and operating positions at companies including Leapfrog Online (acquired by Dentsu Group Inc.), WebSideStory (acquired by Adobe), OCC (acquired by Monster.com) and JWT Specialized Communications (subsidiary of WPP). As a recognized expert, I have served on numerous committees for the following industry associations: SEMPO (Search Engine Marketing Professionals Organization), IAB (Internet Advertising Bureau), CGA (Casual Gaming Association) and the MMA (Mobile Marketing Association).

Latest Articles By Michael Marchese

The Power of Outsourcing for E-Book Writing

E-books offer your company an opportunity to showcase deep knowledge and expertise in one topic area, and they can be…

Michael Marchese
February 3, 2021
Online Marketing

How COVID-19 Will Affect Content Marketing for the Next 18-24 Months

COVID-19 has had a profound, disruptive effect on nearly every company in the United States over the last couple of…

Michael Marchese
October 15, 2020
Content Marketing

How Can Financial Services Companies Adapt Their Content Marketing Programs for a Post-COVID-19 World?

Many financial services companies have been relatively unscathed by the effects of COVID-19. While revenue may be stagnant or down…

Michael Marchese
September 4, 2020
Content Marketing

How to Properly Measure Your Content Marketing Program

Using the right methodology to measure the success of your content marketing program can dramatically impact perceived program performance. You…

Michael Marchese
August 21, 2020
Content Marketing

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