Matt Janaway, Author at Business2Community

Matt Janaway

Contributor
26 Articles

Matt Janaway is a successful Digital Marketer and Entrepreneur based in Nottingham, UK. He started his digital career journey during the mid-2000's internet retailing boom by developing 10+ eCommerce stores which enjoyed great success using a successful and evolving SEO formula. Matt is now CEO of Marketing Labs, one of the UK's top marketing agencies. Matt contributes to major online marketing websites as well as blogging about SEO and digital marketing.

Latest Articles By Matt Janaway

5 Tips for Creating High-Performing Content

A good content strategy can drive 100% of your revenue. Content marketing fills the gap between what message brands want…

Matt Janaway
January 11, 2022
Content Marketing

5 Steps to Social Media Success

So you’ve probably seen the insane results that brands are getting through leveraging the power of social media marketing. But…

Matt Janaway
November 16, 2021
Social Media

5 Stats Businesses Need to Know About Content Marketing in 2021

What matters in content marketing this year? What is going to make your content strategy effective? Having great content is…

Matt Janaway
September 15, 2021
Content Marketing

5 Stats You Need to Know About SEO In 2021

Keeping on top of the latest SEO trends often feels like an uphill struggle. Google’s algorithm can be likened to…

Matt Janaway
September 14, 2021
SEO

The Secret to Product Descriptions That Convert

So you’ve nailed your website, invested in marketing and your site is getting an exciting number of visitors. Time to…

Matt Janaway
August 24, 2021
Ecommerce

Why Your Content Isn’t Converting (And How to Fix It Without Spending Thousands on Ads)

Is there anything more frustrating than spending hours crafting what you know to be great content, only for it not…

Matt Janaway
August 23, 2021
Content Marketing

How to Start Your Inbound Marketing Strategy in 2021

How consumers interact with brands is changing fast. In this age of digital marketing, it is easy for consumers to…

Matt Janaway
July 20, 2021
Inbound Marketing

6 Simple Ways to Increase Your Landing Page Conversion Rate

If you’re a business owner, there is a good chance you're looking for ways to generate leads and guide people…

Matt Janaway
July 20, 2021
Digital Marketing

You Might Not Need More Traffic… Here’s Why

Conversion counts. Increasing website traffic is not everything. You know the situation: sales are dropping, and the pressure on the…

Matt Janaway
June 28, 2021
Online Marketing

5 Brands That Have Already Nailed Their Marketing in 2021

Marketing has changed over the years. The marketers back in the Sales Era saw tactics like aggressive promotion to sell…

Matt Janaway
June 28, 2021
Consumer Marketing

How eCommerce Brands Can Double Their Conversion Rate Without Creating a New Site

You want to see your conversion rates leap up. You ambitious and want to double them, if not triple or…

Matt Janaway
June 3, 2021
Ecommerce

5 Psychological Principles You Need to Know Before Your Next Marketing Campaign

There’s a reason why the national bestseller Influence, written by Psychology professor Dr. Robert B. Cialdini is “among the most…

Matt Janaway
June 2, 2021
Marketing

5 Reasons Your Social Campaigns Aren’t Converting (+ How to Fix Them)

You read somewhere that social campaigns would lead to positive ROI. You were told your campaigns would drive insane traffic…

Matt Janaway
May 12, 2021
Marketing

12 of Your Most Common SEO Questions Answered: The Ultimate Search Engine Optimization FAQ Guide

Regardless of how many answers you get, fresh SEO questions will always crop up again and again. It happens. What…

Matt Janaway
May 6, 2021
SEO

Why Your Brand Isn’t Generating Sales Online [+ How to Fix It Without Being Overly-Promotional]

There you are, peacefully shopping around for the cheapest products at a retail store. A salesperson comes around and greets…

Matt Janaway
April 15, 2021
Digital Marketing

7 Easy Ways to Drive High Quality Traffic to Your Landing Page Anyone Can Use

Driving traffic to a landing page can be relatively easy. Driving high-quality traffic is a different story. It’s common for…

Matt Janaway
April 14, 2021
Digital Marketing

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