Larisa Bedgood

Contributor
54 Articles

As VP of Marketing for V12 Data, I have a deep understanding of today’s data-driven marketing environment, including key components such as Data Integration, Personalized Journey Management, Customer Experience, Third-Party Data, Marketing Technology and Analytics. I head up all marketing functions, including lead generation goals, content management , marketing strategy, webinar development and though leadership initiatives.

About V12
As a leading provider of customer acquisition and retention solutions, V12’s new breed of marketing blends data, technology and analytics to drive accelerated results. Our comprehensive acquisition packages leverage industry-leading data, in-market shopping indicators, state-of-the-art analytics and end-to-end omnichannel marketing execution. Powered by our market leading Customer Data Platform solution, V12 Velocity, our easy to use solutions include a quick-start acquisition program and a full-access bundle to acquire, retain and upsell in-market shoppers. For more information, visit www.V12Data.com.

 

More Articles from Larisa Bedgood

How to Reach Today’s Omnichannel Consumers

Data-Driven Strategies to Reach Today’s Omnichannel Shoppers According to research from NielsenIQ, COVID-19 fueled a 50% increase in U.S.…

Larisa Bedgood
November 22, 2021
Consumer Marketing

Why Marketers Can’t Afford to Wait for Black Friday and Cyber Monday

The global shipping and supply chain is in major disarray. Shipping and supply disruptions are the result of COVID,…

Larisa Bedgood
October 30, 2021
Marketing

How Apple’s IOS 15 Update Affects Your Email Marketing

With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by…

Larisa Bedgood
October 30, 2021
Email Marketing

Connecting With Today’s Digital Consumer

We are a society of plugged-in and digitally-connected consumers and the pandemic only raised our expectations of having cohesive,…

Larisa Bedgood
August 20, 2021
Consumer Marketing

50 Statistics on the Latest Marketing Trends and Strategies

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021) As marketers, we all want to know…

Larisa Bedgood
August 5, 2021
Marketing

1 in 3 Consumers Use Social Media to Discover New Products and Brands

If you aren’t investing in social media for your brand, you risk getting left behind. According to new research…

Larisa Bedgood
July 19, 2021
Social Media

25 Mind-Blowing Statistics on the State of Data-Driven Marketing

Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping…

Larisa Bedgood
July 10, 2021
Marketing

Digital Marketing and Omnichannel Maturity

Consumer behaviors have changed drastically this past year. The pandemic has altered how consumers shop, research for new products…

Larisa Bedgood
June 7, 2021
Digital Marketing

Are You Optimizing Your Social Media Marketing to Reach Today’s Consumers?

Social media continues to be a part of consumers’ everyday lives. The latest statistics show there are 3.78 billion…

Larisa Bedgood
June 1, 2021
Social Media

What Does the New Customer Experience Look Like Today?

It’s been over a year since the pandemic shut down stores, social gatherings, schools, routines and more. From the…

Larisa Bedgood
May 27, 2021
Customer Experience

Data-Driven Marketing – Using Marketing Data to Make Better Decisions

Data-driven marketing tops the lists of priorities for 55% of marketers. This is according to research by a 2019…

Larisa Bedgood
May 17, 2021
Marketing
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