Kristen McCormick, Author at Business2Community - Page 2 of 5

Kristen McCormick

Contributor
70 Articles

Latest Articles By Kristen McCormick

The 36 Best Call to Action Phrases Ever (Real Examples +Tips!)

Calls to action are the keys to conversion (that feels like a proverb or something), but they don’t exist in…

Kristen McCormick
October 9, 2021
Online Marketing

New Changes to Google Ads Keyword Matching: What It Really Means

Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning…

Kristen McCormick
October 1, 2021
Online Marketing

8 Free Social Media Marketing Courses That Won’t Put You to Sleep

More than half of the world’s population uses social media today for just about every aspect of life. This makes…

Kristen McCormick
September 18, 2021
Social Media

What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)

The world of OTT is so close to us and yet so far away. On the one hand, we are…

Kristen McCormick
September 13, 2021
Marketing

Expanded Text Ads Are Over. Here’s What It Means

Back in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type…

Kristen McCormick
September 7, 2021
Online Marketing

26 Brilliant Ways to Use Psychology in Your Copywriting (With Examples)

When my cat won't eat the food I've given her, I "begrudgingly" oblige, pick up the dish, transfer said food…

Kristen McCormick
September 7, 2021
Marketing

157 Authentic Fall Hashtags to Harvest More Customers (+Tips!)

Hashtags are helpful for expanding your visibility and building your brand, but with the vastness of social media, it can…

Kristen McCormick
August 27, 2021
Online Marketing

How to Perform a Content Audit: The Definitive Guide (+6 Free Content Audit Templates)

Something to know about me before you read this post: I'm the type of person who creates spreadsheets when shopping…

Kristen McCormick
August 15, 2021
Content Marketing

8 Creative PPC Strategies to Overcome Today’s Challenging Landscape

PPC best practices—like segmenting and targeting your audience, choosing the right keywords, and using data to optimize—are pretty evergreen. But…

Kristen McCormick
August 6, 2021
Online Marketing

57 Easy & Engaging August Marketing Ideas (With Examples!)

Inspirational Instagram posts say August is the Sunday of summer (cursive font over sunset photo). Someecards says August is a…

Kristen McCormick
July 13, 2021
Marketing

How to Write Copy That Sells (Anything): 102 Tips & Examples

Let's get one thing straight: If it's not selling something, it's not copy. Any word or phrase you put in…

Kristen McCormick
July 10, 2021
Online Marketing

Google Marketing Livestream 2021: What You Really Need to Know

Huge thanks to PPC experts Susie Marino and Francine Rodriguez for their collaborative efforts on this roundup! Google Marketing Live,…

Kristen McCormick
June 18, 2021
Online Marketing

37 Free and Creative July Marketing Ideas (With Examples)

July: It's the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly,…

Kristen McCormick
June 11, 2021
Marketing

19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)

If you perform a Google search for B2B marketing strategies, it's all too easy to land on articles that simply…

Kristen McCormick
June 7, 2021
B2B Marketing

The 25 Best Ways to Increase Your Online Presence in 2021 (+ Free Tools)

Guys, we spend eight hours a day doing digital activities. That’s more than half the day. More than most of…

Kristen McCormick
May 21, 2021
Online Marketing

50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns

June. School is out (was it ever in?) No more warm weather teasers. Accordions abound (What? We'll get to that…

Kristen McCormick
May 15, 2021
Marketing

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