Kristen McCormick

Take a trip back to high school with me real quick. The day everyone looks forward to. The release of...…

You need a keyword research tool. You think easy peesy and do the ol' Google search. Then you see that…

At this point, we know that resisting Google Ads updates is a bit like... ...herding cats. But that doesn't mean…

Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness…

Calls to action are essential for conversion (it sounds like a saying), but they don't stand alone. In any good…

Hashtags are useful for increasing your visibility and growing your brand, but with the sheer size of social media, it…

Something to know about me before you read this post: I'm the type of person who creates spreadsheets when shopping…

PPC best practices—like segmenting and targeting your audience, choosing the right keywords, and using data to optimize—are pretty evergreen. But…

Let's get one thing straight: If it's not selling something, it's not copy. Any word or phrase you put in…

Guys, we spend eight hours a day doing digital activities. That’s more than half the day. More than most of…

June. School is out (was it ever in?) No more warm weather teasers. Accordions abound (What? We'll get to that…

Your Google business listing, called your Business Profile by Google, is a free tool you can use to help more…

Evergreen content is a staple in good SEO. A post or guide that targets a solid volume keyword, contains tips…

Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use…

March is National Reading, Women’s History, Brain Injury, Youth Art, and Nutrition Month. It’s also #marchmadness and #gogreen time. There’s…