by Kristen McCormick - This is me, skipping the generic intro with stats about how many people use social media today. This is also…
by Kristen McCormick - Things that can be hard: 1. Dubstep dancing 2. Google Ads 3. Saying no to free stuff And as such,…
by Kristen McCormick - Copyhackers founder Joanna Wiebe: “Your job is not to write copy. Your job is to know your visitors, customers, and…
by Kristen McCormick - Every marketing channel lives a different life. SEO is pretty stable but has to stay focused because of algorithm updates.…
by Kristen McCormick - Search on Google for New Year’s Instagram captions and what do you get? The same exact 70 or 80 captions…
by Kristen McCormick - Back in September of 2021, we were hit with a boatload of Google Ads announcements. Some were sad (so long,…
by Kristen McCormick - How to make your holiday Instagram posts disappear: 1. Choose image. 2. Insert overused caption (I’m looking at you, “sleigh…
by Kristen McCormick - Take a trip back to high school with me real quick. The day everyone looks forward to. The release of……
by Kristen McCormick - You know the opening scene in the Lion King where Rafiki, in firm warrior I pose, presents Simba to the…
by Kristen McCormick - Things that are easy to learn: -How to do the moonwalk. -How to win friends and influence people. -How to…
by Kristen McCormick - You need a keyword research tool. You think easy peesy and do the ol’ Google search. Then you see that…
by Kristen McCormick - At this point, we know that resisting Google Ads updates is a bit like… …herding cats. But that doesn’t mean…
by Kristen McCormick - The best way to learn is by doing. The thing is, if you’re looking to learn Facebook ads, “doing” involves…
by Kristen McCormick - Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness…
by Kristen McCormick - In today’s day and age, when we want to buy something, our knee-jerk reaction is to head to Google (or…
by Kristen McCormick - For years, we’ve relied on the Facebook Pixel to understand how our ads are performing and build powerful retargeting audiences.…
by Kristen McCormick - Calls to action are the keys to conversion (that feels like a proverb or something), but they don’t exist in…
by Kristen McCormick - Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning…
by Kristen McCormick - More than half of the world’s population uses social media today for just about every aspect of life. This makes…
by Kristen McCormick - The world of OTT is so close to us and yet so far away. On the one hand, we are…
by Kristen McCormick - Back in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type…
by Kristen McCormick - When my cat won’t eat the food I’ve given her, I “begrudgingly” oblige, pick up the dish, transfer said food…
by Kristen McCormick - Hashtags are helpful for expanding your visibility and building your brand, but with the vastness of social media, it can…
by Kristen McCormick - Something to know about me before you read this post: I’m the type of person who creates spreadsheets when shopping…
by Kristen McCormick - PPC best practices—like segmenting and targeting your audience, choosing the right keywords, and using data to optimize—are pretty evergreen. But…
by Kristen McCormick - Inspirational Instagram posts say August is the Sunday of summer (cursive font over sunset photo). Someecards says August is a…
by Kristen McCormick - Let’s get one thing straight: If it’s not selling something, it’s not copy. Any word or phrase you put in…
by Kristen McCormick - Huge thanks to PPC experts Susie Marino and Francine Rodriguez for their collaborative efforts on this roundup! Google Marketing Live,…
by Kristen McCormick - July: It’s the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly,…
by Kristen McCormick - If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply…
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