Kristen McCormick, Author at Business2Community

Kristen McCormick

Contributor
70 Articles

Latest Articles By Kristen McCormick

The 6 Biggest, Baddest Social Media Platforms of 2024 (+How to Wield Their Power)

This is me, skipping the generic intro with stats about how many people use social media today. This is also…

Kristen McCormick
January 15, 2022
Social Media

10 Free Google Ads Tools You Didn’t Know About (But Should)

Things that can be hard: 1. Dubstep dancing 2. Google Ads 3. Saying no to free stuff And as such,…

Kristen McCormick
January 14, 2022
Online Marketing

24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)

Copyhackers founder Joanna Wiebe: “Your job is not to write copy. Your job is to know your visitors, customers, and…

Kristen McCormick
January 8, 2022
Online Marketing

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

Every marketing channel lives a different life. SEO is pretty stable but has to stay focused because of algorithm updates.…

Kristen McCormick
December 31, 2021
Email Marketing

131 [NOT Overused!] New Year’s Instagram Captions & Templates

Search on Google for New Year’s Instagram captions and what do you get? The same exact 70 or 80 captions…

Kristen McCormick
December 25, 2021
Instagram

How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)

Back in September of 2021, we were hit with a boatload of Google Ads announcements. Some were sad (so long,…

Kristen McCormick
December 19, 2021
Online Marketing

16 Addictively Awesome Year-in-Review Email Examples (+Tips!)

Take a trip back to high school with me real quick. The day everyone looks forward to. The release of...…

Kristen McCormick
December 12, 2021
Email Marketing

78 [Not Overused] Holiday & Christmas Instagram Captions—with Templates!

How to make your holiday Instagram posts disappear: 1. Choose image. 2. Insert overused caption (I'm looking at you, "sleigh…

Kristen McCormick
December 8, 2021
Instagram

But Really, When is the Best Time to Post on Instagram in 2024?

You know the opening scene in the Lion King where Rafiki, in firm warrior I pose, presents Simba to the…

Kristen McCormick
December 7, 2021
Instagram

The 9 Best Free Google Ads Training Courses for Every Level

Things that are easy to learn: -How to do the moonwalk. -How to win friends and influence people. -How to…

Kristen McCormick
December 7, 2021
Online Marketing

The 18 Best Keyword Research Tools for Every Need (Free & Paid!)

You need a keyword research tool. You think easy peesy and do the ol' Google search. Then you see that…

Kristen McCormick
November 22, 2021
SEO

The 10 Latest Google Ads Updates: What You Should Know (AND Do)

At this point, we know that resisting Google Ads updates is a bit like... ...herding cats. But that doesn't mean…

Kristen McCormick
November 15, 2021
Online Marketing

The 8 Best (Free!) Facebook Ads Courses of 2021 for Every Learning Level

The best way to learn is by doing. The thing is, if you're looking to learn Facebook ads, “doing” involves…

Kristen McCormick
November 10, 2021
Online Marketing

Can We Trust View-Through Conversions? An Experiment Reveals!

Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness…

Kristen McCormick
October 18, 2021
Online Marketing

New Paid Search Advertising Benchmarks for 2021

In today's day and age, when we want to buy something, our knee-jerk reaction is to head to Google (or…

Kristen McCormick
October 17, 2021
Online Marketing

7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do It

For years, we’ve relied on the Facebook Pixel to understand how our ads are performing and build powerful retargeting audiences.…

Kristen McCormick
October 11, 2021
Facebook

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