Kristen Deyo, Author at Business2Community

Kristen Deyo

Contributor
9 Articles

Latest Articles By Kristen Deyo

Best Practices for Naming UTM Tags for Reporting

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. Although…

Kristen Deyo
December 14, 2021
Online Marketing

HubSpot vs. Pardot: If, How, And When to Make the Transition

With so many marketing automation platforms (MAPs) out there, it can be difficult to decide which one is best for…

Kristen Deyo
June 16, 2021
Marketing Automation

Bridging the Gap Between Blog Traffic and Lead Generation

Turning your blog into a lead generation engine is no easy feat, but it is worthwhile and—better yet—completely achievable. In…

Kristen Deyo
November 16, 2020
Online Marketing

How to Incorporate Your ABM Strategy into Your Virtual Events

Events have always been a core component of any B2B marketing strategy. In fact, according to research from Demand Gen…

Kristen Deyo
November 13, 2020
Marketing

How to Boost Your Conversational Marketing Strategy with Chatbots

The goal of conversational marketing is simple: help encourage a dialogue with customers quickly, seamlessly, and on a large scale.…

Kristen Deyo
October 21, 2020
Marketing

Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS [Part 2]

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire…

Kristen Deyo
September 1, 2020
Affiliate Marketing Category

Beyond Events & Trade Shows: Upsell/Cross-Sell Automated SaaS Campaigns – Part 1

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees…

Kristen Deyo
August 11, 2020
Marketing Automation

How SaaS Marketers Can Prove ROI with Revenue Attribution

I’ve spent my career in B2B SaaS, both in-house and on the agency side, and there’s one thing I’ve learned:…

Kristen Deyo
June 26, 2020
Marketing

9 Ways to Use Customer Case Studies in Your Marketing

With so many types of content to choose from, it can be difficult to determine the best options for engaging…

Kristen Deyo
February 2, 2020
Marketing

Other Authors

Connor Brooke
Tech Expert
200+ Articles
Jay Leonard
Contributor
200+ Articles
Alan Draper
Cryptocurrency Analyst
200+ Articles
James Spillane
Crypto Expert
200+ Articles
Alejandro Arrieche
Business Expert
200+ Articles
Mohit Oberoi
Ecommerce Expert
200+ Articles
Dominic Kimani
Contributor
200+ Articles
Jimmy Aki
Contributor
200+ Articles
Michael Abetz
Contributor
200+ Articles
Ali Raza
Contributor
200+ Articles